Google Jan. 28 took its AdWords click-to-call ad program out of beta, offering advertisers a potentially lucrative new way to connect with their target audiences through high-end smartphones with full HTML Web browsers. To help better connect searchers with the right business, click-to-call ads and their corresponding phone numbers are based on users’ locations using Google Maps’ My Location feature. BroadPoint AmTech analyst Benjamin Schachter said a meaningful percentage of mobile queries are for phone numbers or local information, making a phone number associated with an ad a highly relevant component on a search engine results page.
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Google Jan. 28 took its AdWords click-to-call ad program
out of beta, offering advertisers a potentially lucrative new way to connect
with their target audiences through high-end smartphones with HTML Web
browsers.
Click-to-call ads let advertisers add local business
numbers alon…