RSS Feed     Twitter     Facebook

Posts Tagged ‘Digital media’

Free for all?

The debate about media revenue models is certainly creating revenue for some content – the thoughts of pop culture theorists

If you want to deepen your confusion over the future revenue models for media content, then look no further than the staging of the paradoxical debate between pop culture theorists Chris Anderson and Malcolm Gladwell.

Gladwell’s review, commissioned and published in a magazine you have to buy, is freely available online. Its subject, Anderson’s book Free: The Future of a Radical Price, could equally have been titled $26.99: The Price of Hardback Hyperbole. There’s nothing “free” about it, except perhaps its composition. Anderson has already had to apologise for lifting unattributed chunks of Free from Wikipedia including, irony upon irony, the entry on “free lunch”.

But the battlefield for this looking-glass war is the pricing of information, or what everyone is now obliged to call content. Information wants to be free, says Anderson, who elevates it to a principle, and says that free will be the business model of the 21st century.

Gladwell says information doesn’t know what it wants, but digital corporations do, and they want information to be free (from publishers and content creators) in order to make more money.

One of the examples of Anderson’s “free” thesis is YouTube:

All those random videos on YouTube are just dandelion seeds in search of fertile ground on which to land. In a sense, we’re ‘wasting video’ in search of better video, exploring the potential space of what the moving picture can be.

Still, as Anderson admits and Gladwell takes pleasure in ramming home, YouTube doesn’t seem to make money from the new “free” business model.

Anderson’s book began cooking before the credit crunch took hold. For a new media dispute this one doesn’t just founder on irony. It also plays out in the past. Anderson’s Free has all the limitations of a timely book which was dated almost before publication. Gladwell’s review was commissioned on the New Yorker’s print lead time.

This is clear when both Anderson and Gladwell ignore the latest analyses of YouTube and its role in its parent company Google’s grander strategy. YouTube’s losses are likely nowhere near as severe as Gladwell portrays. Google can well afford them.

Price-cutting, and giveaways have long been a favoured, and rather unradical, business strategy, as Rupert Murdoch deftly demonstrated in building up the Times in the 1990s. Murdoch, too, knows the power that comes from owning apparently loss-making businesses.

There is a big change coming, and for businesses it isn’t one of the “free” business models that Anderson cheerleads. Content aggregation and distribution is in the process of becoming a global digital utility. The social and political consequences go far beyond pricing and the tech utopianism of Anderson. The point Gladwell makes in passing is in fact the most important – in whose interest will that distribution process work?

There is nothing free about server farms. Google’s digital factories may be hidden in Iowa and Finland but their management lies at the heart of its success. And in the meantime that success is having an impact on content creation at the micro-level. Yes, the writer. There is something very old-fashioned about a literary dispute.

Anderson makes – reportedly – a couple of million dollars a year in speaking fees. Gladwell has re-invented the book promotional tour as a paid-for event. A ticket to see Malcolm Gladwell Live! costs more than the book that the show notionally promotes.

So if the Anderson/Gladwell debate has a future, it’s one in which you’ll pay for ringside tickets to see them engaging in the intellectual equivalent of the Worldwide Wrestling Federation or, to be kinder, heavyweight boxing.

And perhaps a little feuding might add to the showmanship. Don King could probably advise. Still, live performance is once again a business model for writers. There might even be a book in it.

guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds


China thinks twice on Green Dam

• Beijing halts Green Dam filtering software plans
• Climbdown comes after wave of online opposition

For the netizens of the world’s biggest online community, it was a rare victory. At the 11th hour, and with no proper explanation, the Chinese government, the most assiduous internet censor on the planet, engineered a sudden climbdown.

Instead of proceeding with plans to transform its notorious Great Firewall internet censor with new tools known as Green Dam, the authorities desisted. A terse statement ran on the Xinhua news agency. “China will delay the mandatory installation of the ‘Green Dam-Youth Escort’ filtering software on new computers.”

The plan to bundle the software into every new computer in China had provoked an unprecedented wave of online opposition, protests by foreign governments and calls by prominent bloggers for Chinese netizens to climb, attack and demonstrate against the “Great Firewall”. China insists the software is necessary to clear the Chinese web of “harmful content”. But critics say it is a misguided attempt to put the internet genie back in the bottle by a Communist party with about 300 million netizens to answer to.

But this was just a small victory in a larger war. The tools have been shelved temporarily, not scrapped. Wen Yuchao, a journalist and blogger who goes by the online name North Wind, cautioned against overoptimism. “I am happy at this news, but this is just an interim victory – we still have a long way to go in the struggle. It remains to be seen whether the authorities will press ahead.”

Delusion

The mini-victory for advocates of internet freedom has a wider resonance in a world where internet censorship is becoming something of a fad. Dozens of countries deploy tactics to filter, block or choke off internet access for their citizens.

When the web was in its infancy, a nascent hope was kindled that the technology would help roll back authoritarianism. Two decades later, it often appears the reverse is true: that the authoritarians are rolling back the internet.

“The internet is sort of becoming the most regulated communications medium in the world,” said Dr Yaman Akdeniz, director of Cyber-rights.org.

“It’s not just new laws that governments are developing to increase control, but they are relying heavily on technological solutions to filter and block access to a variety of content and tools such as web 2.0 applications like YouTube, Facebook and Twitter.

“In the mid-1990s there was the impression the internet would help create more democracy and openness and transparency. That was a delusion. The more the internet penetrated our lives, the more governments got concerned.”

Examples stand out almost every week. Last week, Kazakhstan introduced a new law to regulate forums, chats, blogs, and even online shops.

Last month, the German parliament voted through internet censorship architecture which, though aimed at child pornography, has aroused concern that it could be used to tackle other content.

Elsewhere, Turkey has blocked access to YouTube for more than a year. Several Middle Eastern and Central Asian countries maintain tight control over what websites are available.

In Guatemala, bloggers have reported websites being blocked, according to the Open Net Initiative, a collaborative partnership of leading experts advocating a free internet.

Iran has, moreover, offered a sobering study in how the authorities can turn censorship on and off like a tap. Filtering has become much heavier in the last fortnight. Some users have reported speeds of less than a tenth of normal operations.

“The authorities are aware that almost every internet user knows how to get around the filtering and they don’t care much about it,” said Mehrdad, a student. “But once there is a danger the internet may undermine the political system, they intensify censorship so it gets very difficult to get access to blocked websites even with anti-filter software.”

Monitoring

Crucially, all internet traffic in and out of Iran travels through one portal – the Telecommunications Company of Iran (TCI) – though a few service providers operate below it. This makes it easier to monitor traffic. Sophisticated software allows officials to look at a website or tweet and see the IP address it came from. Decisions on blocking are made by a committee of government officials, members of the judiciary and intelligence services. Filtering is done by the telecommunications ministry.

“The authorities can filter a new website within 24 hours,” said Mahmood Enayat, an Iranian expert at the Oxford Internet Institute. “They monitor very intensively.”

Another method used by the state is deliberately to reduce bandwidth to prevent the transmission of mobile phone-recorded video. Still, that did not stop the world seeing the now iconic 40-second film of Neda Soltan bleeding to death on a street in Tehran.

“If you put 65 million people in a locked room, they’re going to find all the exits pretty quickly, and maybe make a few of their own,” commented James Cowie on the Renesys internet intelligence blog.

The Chinese climbdown offers a first glimpse of the netizens hitting back. As late as yesterday afternoon, information ministry officials denied the software would be delayed, but the authorities have been struggling to meet their deadline to roll out the image and keyword filter, which blocks pornographic, violent and politically sensitive content and monitors behaviour.

The Guardian struggled to find retailers who were selling computers with Green Dam software. In Zhongguangcun, Beijing’s electronic retail heartland, shop staff said they had not received instructions. In the vast Buy Now computer market in the city centre, assistants said the software was not available or would not be included until next year.

Embarrassed

It was unclear whether the reversal was an administrative failure or a change of heart in the government, which has been embarrassed by the backlash.

The US government called on China to abandon the plan. The European Chamber of Commerce co-signed a letter last week to prime minister Wen Jiabao that expressed concerns about the implications for internet security, trade and freedom of expression. But the fiercest opposition was online.

Isaac Mao, co-founder of the online Social Brain Foundation, believes the government made a mistake. “I think this is the tipping point between the people rising up and those in power trying to suppress them.

“The Great Firewall is overloaded and that is why the authorities are trying to move the focus of control to the desktop. But it has annoyed a lot of people. Not just liberals who want free speech, but the young who see it as an intrusion into their personal lives.”

Numerous protests had been planned, including an internet boycott called by the prominent artist and freedom of expression champion Ai Weiwei.

It remains to be seen, however, whether the government will go ahead with Green Dam or a watered-down version of it.

But bloggers were positive about the long-term influence of the information technology evolution.

Michael Anti, an influential blogger, believes that netizens can still realise that original dream of the internet as a champion of free speech.

“More and more people have accepted ‘internet-era values’ such as freedom of speech,” he said. “In 10 years, more people will be netizenised, or liberalised, which will increase the chance of China having genuine democracy.”

guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds


Breaking news

It had the celebrity scoop of the decade when it broke the news of Michael Jackson’s death. Now Harvey Levin’s tiny gossip site TMZ.com has become a media giant

TMZ.com is now the hottest Hollywood celebrity gossip website on the planet. So hot, in fact, that when it broke the news of Michael Jackson’s death last week, its world exclusive popped up online six minutes before the singer actually died.

For its many critics this was confirmation that the website, which, amid endless surveillance videos of minor celebs parking their cars and walking to their front doors, brought you exclusives on Mel Gibson’s antisemitic ravings at a traffic cop, Alec Baldwin’s brutal mobile phone rant at his 11-year-old daughter and the contents of Anna Nicole Smith’s bedside table the night she died (Slim Fast and chewing gum), plays fast and loose with the truth.

But for TMZ, the explanation was simple. By the time Jackson was officially declared dead, at 2.26pm Los Angeles time last Thursday, one of the site’s sources within the corridors of the UCLA Medical Centre (it has a vast network that blankets the city) had already tipped it off.

Michael Jackson dead was the scoop of a lifetime for any media outlet, and the apogee of the four-year-old celebrity-obsessed site that boasts its snippets are “even more fascinating than the hype”. In that time, TMZ (the name stands for thirty-mile zone, the area of central LA thickly populated with stars), which is as voyeristic as it is speedy, has become one of the world’s most quoted sources of entertainment news, with rival sites, TV channels and traditional gossip columns, such as the New York Post’s infamous Page Six, quoting it regularly.

And for all that, we have Harvey Levin to thank. The well-built, 57-year-old former lawyer turned TV journalist is now something of a celebrity himself, popping up on Larry King Live, and a bunch of other news magazine shows that dip into celebrity content. When Natasha Richardson hit her head while skiing and suffered fatal brain swelling, Levin, who founded TMZ, was all over the news channels and appeared to have been in touch with paramedics who tended to her. The guy is that good.

A polite way to put it is that Levin is a man who polarises opinion. I’m A Celebrity contestant Janice Dickinson called him the lowest form of pond scum, Radar magazine’s profile on him was titled Sultan of Sleeze, while blogging site Gawker said he was a “schlocky managing editor of a thieving celebrity news conglomerate” and accused him of filching stories from the website Courthouse News Service and passing them off as their own.

For his part, Baldwin said that Levin “seemed to be that breed of tabloid creature that realised an almost sexual level of pleasure from ruining other people’s lives”.

Some rival media outlets so dislike and distrust TMZ that they didn’t report Jackson was dead until it had been confirmed by the Los Angeles Times and Associated Press. “That’s typical,” Levin told the Los Angeles Times. “No matter what they say, people know we broke the story. That’s how competitors handle it. There’s no issue about our credibility,” he added. “Today, I made 100 phone calls, and everyone else made 100 calls,” Levin said of TMZ’s reporters the day it broke the Jackson story. “Everyone blanketed the city.” That seems to be true. The website has sources everywhere: its first reports about Jackson variously quoted a cardiologist at UCLA, another source inside the hospital where the stricken star was taken, a Jackson family member and Jackson’s father, Joe.

Kevin Smith, co-founder of independent news and picture agency Splash News, says that while many newspapers and magazines rely on celebrity content to get sales, but fill their pages with everything from crosswords to horoscopes, TMZ has just cut down to the bone – celebrity is all it supplies. “It is very raw, it is very crude, it’s not polished, but it works. A lot of people look at them with envy and think, ‘Why didn’t we do that?’”

Levin, who gossip sites love to point out is happily partnered to his bodybuilder-turned-chiropractor boyfriend, trained as a lawyer, but found the lure of TV irresistible. He passed his bar exam in 1975 and taught law before becoming a legal reporter for KCBS-TV in LA, where he covered the OJ Simpson trial. He later became a legal analyst on The People’s Court TV show, before dreaming up his own TV concept, Celebrity Justice. But the show didn’t last; a victim of poor time slots, it was axed after three years.

Undeterred, Levin launched TMZ.com modestly in December 2005 as “a Hollywood and entertainment-centric news site”. It was a joint venture between AOL and Telepictures Productions, a division of Warner Bros, which produces the Ellen DeGeneres Show and the Tyra Banks Show. Both companies are divisions of Time Warner. The site is said to cost about $8m a year to run, but some have estimated that it could be worth up to $400m.

The site was profitable after the first year, according to Alan Citron, general manager of TMZ.com from just after it launched until late last year. “TMZ was one of the first sites to redefine celebrity coverage. When people were setting their web bookmarks, TMZ was there. I am a big believer in first mover advantage.”

According to Citron, Levin was a hard taskmaster who would work all hours. “At the end of the day, he’s a really good reporter. When he focuses on the story he is likely to beat the competition.”

The site, which attracts about 10 million unique users a month, created waves at Warner Bros in the early days with some of its scoops, according to Citron, now president of Buzznet. “I think that there was some nervousness about that and there were times when people would go, ‘Can’t you move a bit to the middle?’ but to their credit they never shut us down.”

There are two opposing schools of thought about its success. One, that TMZ is founded on good old-fashioned reporting, wearing out shoe leather in the finest tradition of Hollywood tip sheets. Two, it gets scoops because it pays people.

“If you have a story and you want to get paid then you call TMZ,” says Kevin Smith, whose agency is a major supplier to TMZ.

While this is a practice that half of Fleet Street would not bat an eyelid over, most traditional US media newspapers find this deeply troubling and refuse to pay for stories. Levin admits that the site pays for pictures and he also admitted to the New York Times that he will pay for story tips, but will not pay for unverified stories. “There are times when you have to pay,” says Smith. “What if Deep Throat had wanted money and not been acting out of political motivations? Richard Nixon would have remained president.”

Citron is quick to defend their use of chequebook journalism. “As long as information is accurate I don’t have a problem with that.

It is clear that even before the events of last week, TMZ had changed Hollywood and is starting to change the way the world’s media works. In times past other outlets would attempt to confirm a story themselves before running big on it. But with TMZ’s scoop last week, Sky News gave it blanket coverage very quickly, even though for nearly one hour TMZ was the only media organisation claiming the superstar was dead. News companies that waited for confirmation, such as CNN and BBC, were roundly criticised. The old rules of double sourcing stories appeared to be being rewritten before our eyes.

“In many ways, publicists ran Hollywood before we came along,” Levin told Television Week. “They would set the topics, they would set the agenda, they would tell these magazine shows what they could or couldn’t do. The power they had would be to say, ‘We won’t give you the interviews you really want, you play ball with us’.”

But who needs sit-down interviews with celebrities when you can run a harrowing image of pop star Rihanna’s face after she was beaten up, for which TMZ reportedly paid $62,000. Keith Kelly, the Media Ink columnist at the New York Post, is stumped to think of a major story the site has blown. “It’s not a massive profit-maker,” says Kelly. “They focus on one thing: breaking news, that’s it – and seem to do it fairly accurately. They have definitely had an impact. I don’t think that Hollywood agents and the power structure particularly care for them. In some ways, it’s a blessing, you don’t have to go and suck up to agents and swap favours for access.”

When TMZ broke the news of Jackson’s heart attack, but before it reported his death, UK news networks had no problem going big on the story, even though TMZ was virtually the only source. But US network CNN refused to report TMZ’s claim that Jackson was dead, even though both news outlets are part of the same company.

Levin is certainly hardworking. He works website hours, arriving at the office sometimes as early as 6am, and has often hit the gym before that. He wears several hats, cofounder and editor-in-chief of TMZ.com, executive producer and host of TMZ on TV, the successful TV show spawned by the site. The offices of TMZ off Sunset Boulevard double as the set of TMZ on TV. “If you went in there you wouldn’t find it run by journalists, it is run by young guys who know how to put stuff on the internet. But they have broken some very important stories,” says Smith, whose company is a major supplier to the site.

TMZ on TV is just like the site. In fact, it is like putting Heat magazine on television. The format is part squawk box, part bull ring. Levin stands in front of his staff, slurps from a drink bottle, wields a large marker pen and asks his troops in turn, “What have you got?’ Just like a real news conference in any news outlet anywhere. But here the stories are different. Staff report on the latest celebrity sitings, often with video. “We caught Twilight star Robert Pattinson’s butt cleavage!!” “Sam Ronson denies Lindsay Lohan pregnancy rumours, ‘if she is, it ain’t mine’”. It is a lot of shooting the breeze, interspersed with about eight minutes of content. It is also popular. So much so that the Fox TV network, where it airs every weeknight, is now planning a second TV show. TMZ on TV will expand with a trial run of a new series called Beyond Twisted that starts next Monday. It is billed as an “irreverent and funny take on jaw-dropping moments from around the world”.

It is possible to see the legacy of Walter Winchell, the newspaper gossipmonger who dominated radio and TV from the 1930s to the 1950s, in what TMZ does. Winchell’s quick-fire radio and TV shows, where he delivered news and gossip, accompanied by clattering telexes, gave him enormous power, and he perfected the use of slang to avoid legal disputes, promising his listeners each week the lowdown on celebrity and politics, “the very very low low down down”. But Winchell wasn’t really into camera-up-skirt content. In some ways, TMZ is the National Enquirer for the internet age.

It is clear that the site now has the power that Winchell once had. Smith waits to see if TMZ can build on its Jackson success. “The problem is, it’s hard to maintain it. The large majority of their stuff is just fluff. I don’t have a problem with that because we are supplying most of that fluff,” he says.

Keith Kelly sees it as on a mission to expose news that publicists want to keep a lid on. “So in a sense they are outsiders, which in a sense is what journalists should be – they shouldn’t be part of the power structure”.

TMZ’s top scoops

July 2006
A police report obtained by TMZ reveals that Mel Gibson launched an antisemitic and sexist tirade at traffic cops when arrested in Malibu for drink-driving

November 2006
TMZ shows mobile phone footage of former Seinfeld star Michael Richards on stage in a comedy club launching a bizarre racist rant at a heckler

April 2007
TMZ broadcasts an abusive answering-machine message that Alec Baldwin leaves his daughter, 11, during a custody battle

February 2009
TMZ releases audiotape of Christian Bale going berserk at a crew member on the set of Terminator Salvation. Bale gets through 39 “fucks” in four minutes

February 2009
TMZ posts shocking photograph of pop singer Rihanna with deep bruises and black eyes after she was allegedly assaulted by her boyfriend on the morning of the Grammys

guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds


Filesharing site Pirate Bay bought for £4.7m

Global Gaming Factory X buys file-sharing site The Pirate Bay, promising that copyright holders will get paid

The Swedish software firm, Global Gaming Factory X, has bought the file-sharing site The Pirate Bay for almost £4.7m.

GCF CEO Hans Pandeya said that to continue, The Pirate Bay would have to develop a new business model. “We would like to introduce models which entail that content providers and copyright owners get paid.”

In April, the founders of The Pirate Bay were sentenced to one year in jail and fined £2.4m.

They confirmed the purchase on their site and said:

It’s time to invite more people into the project, in a way that is secure and safe for everybody. We need that, or the site will die. And letting TPB die is the last thing that is allowed to happen!

Referring to the proposed changes, the founders said that if the new owners “screw around with the site, nobody will keep using it”.

Global Gaming Factory also acquired Peerialism, a “next-generation file-sharing” company which started with research at the KTH Royal
Institute of Technology and SICS, Swedish Institute of Computer Science.

guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds


Fake Miliband duo call it quits on Twitter

A pair of recent university graduates were behind the fake Twitter account of foreign secretary David Miliband and say it highlights the importance of verification on the internet

The world now has one less Twitter account satirising a politician. After duping the international press, two recent university graduates have decided to stop updating the fake account of British foreign secretary David Miliband.

Several newspapers, including The Guardian, incorrectly reported that David Miliband posted a heartfelt tribute to Michael Jackson on his Twitter account following the pop star’s death. The tribute was not posted by Miliband but rather by 23-year-old Rory Crew and 22-year-old Knud Noelle.

They created the account in January to bring political comedy to Twitter, Crew said. They wanted to pick someone well known but realised thought Gordon Brown was too obvious. “No one would have believed it,” he said.

They respect Miliband but they also believed that “he would be the perfect politician to parody,” Crew said.

They settled on him because while Miliband is frequently quoted in the press there is little if any reporting on his personal life or thoughts. No one would have the information to contradict their satirical snippets on Twitter.

They checked the FCO website regularly so that they could keep up with his schedule, and if they were lacking in inspriration, they checked his occasional blog posts for ideas.

While some of the tweets were clearly ridiculous and his constituency paper, the Shields Gazette, described them as “increasingly bizarre”, some FCO staff thought it might be an inside job because of the accuracy of the diary items.

After tricking media from “China to Washington”, they have decided to stop posting to the account because they didn’t want to bring themselves or Miliband into disrepute and “there was no where to go with this short of causing an actual diplomatic incident,” Crew said.

Their goal wasn’t to trick the media. “I’m not happy about duping the media, but they learned something,” he said. All journalists had to do to realise the account was fake was to read one or two of previous updates, such as this tweet: “The proleteriat make my head hurt!.” It’s also doubtful that David Miliband would ever refer to Chancellor Secretary Alistair Darling as “Eyebrows”.

“It does highlight the importance of the verification of sources, which is clearly becoming more difficult in the web 2.0 era,” the pair wrote in an email to the Guardian.

Noelle has just finished his journalism degree from City University, and Crew plans to start a journalism course. But the experience left Crew “a little bit disappointed” with journalism but said it was the result of newspapers cutting sub editors and lacking in fact checking.

They hope to make a living from writing, and one positive result from the hoax is that they now have the confidence to do it.

guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds