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Posts Tagged ‘Direct Mail’

How To Design A Small Business Promotional Flyer

Next time you design a small business promotional flyer for your company use these guidelines to help in your promotional efforts. Restaurants, retailers, dentists and many other small businesses can take advantage of promotional flyers since they’re a great way to get the attention of your target audience.

23 Great Direct Mail Tips For Entrepreneurs

Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their business.

Taxes For Small Business

The following is a guest column that offers taxes for small business advice, courtesy of UnderstandingMarketing.com and QuickBooks expert Scott Gregory. For the most part this blog focuses on marketing and public relations topics that pertain to small businesses and entrepreneurs, but since it’s tax time we also want to offer a little advice to make tax season a little less stressful.

Email Marketing For Small Business Slowing Down?

All that being said, there are enormous opportunities with email marketing for small business campaigns. Bottom line, tens of millions of people check their email inbox more than a dozen times each day giving companies a great chance at finding success with email marketing for small business.

Mobile Marketing Insight For Small Business

If you checked out the #smbiz Twitter chat a few weeks back you’ll recall we focused on mobile marketing for small business and entrepreneurs. As we discussed during the chat, this is going to get big in 2010.
As reported today in Arlene Satchell’s story in the Sun-Sentinel, Jamba Juice, a nationwide franchise that has nearly [...]

Small Business Online Marketing Advice For 2010

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree [...]

Is Social Marketing Overrated?

Don’t Lose Touch – The Importance of Marketing Offline
The age of new media is here. The latest buzz in marketing focuses on social media, internet promotions, FourSquare coupons, and Augmented Reality web cam scanners. These are all incredible advances in technology and great ways to connect to your consumers via the internet. It is [...]

Making Claims In Your Marketing Part 2

Here’s an update on the story of the cereal maker we blogged about the other day. You’ll recall that this particular company, now identified as Kellogg’s and its Cocoa Krispies cereal, was being questioned for a marketing claim it used in big letters across the front of its box saying the cereal “Now helps support [...]

Economic Rebound For Small Business

The numbers of the third quarter GDP have been announced and it’s official: We’ve “escaped” the worst recession since the Great Depression. I place the word escape in quotes because, as we all know, it doesn’t really feel like we’ve escaped. Some pundits argue the strength of the economic turnaround, which has been fueled largely [...]

4 Ways To Help Launch Your Blog

Are you about to launch a new blog? If so do you have an action plan? I absolutely love the plan Small Business Trends put together talking about this very item. It’s critical to have a game plan before you launch your blog so that you can maximize your blog right from the start. Here [...]

Marketing Your Competitive Difference

How are you different from your competition? If you truly have a totally unique product, you’re in good shape. But if there are hundreds of thousands of others out there that make pretty much the same thing as you (let’s say, sandwiches), then you’ve got to find a way to differentiate yourself.
For example, The Mogul [...]

8 Ways To Being A Better Social Marketer

Starting a social marketing campaign can be a daunting task for a small business owner not used to online marketing. When done the right way, social marketing can do wonders for a small business, start-up or entrepreneur trying to build buzz on a shoestring budget. Here are eight things to keep in mind and help [...]

Marketing Provides Novocaine For Dentists

When you went to your last dental visit did you sit in the chair and wonder what kind of marketing the doctor was doing to drive business? I bet you didn’t. And neither did many of the dentists.
A severe recession will change all that and many dentists are now stepping up their marketing efforts to [...]

Pssst….What’s Your Tagline?

The following is a guest blog from Allison Nazarian, an expert copywriter, blogger and social marketer.
Taglines are simple, memorable, succinct phrases or slogans, usually no more than seven to nine words (or less) that are associated with your business. Taglines tell the world what your business does, what you promise, what you provide and how [...]

Marketing To Women

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you’ll [...]

Xerox Free Color Printers For Small Business

Small business owners constantly have two things on their mind: 1) how to promote their business professionally, and 2) how to cut costs. To accomplish both you should consider participating in the Xerox free color printer program for small businesses and growing organizations.
The Xerox free color printer program is pretty simple and can be significantly [...]