Most newsrooms have utterly narcissistic Twitter accounts. The worst offenders (which unfortunately is the majority) use services like Twitterfeed to automatically tweet links to the newspaper’s own content. Here’s our RSS feed on Twitter! Don’t get enough of our content on our site or through RSS? Now get it on Twitter, too!
Some newsrooms are slightly [...]
Posts Tagged ‘Don’
Newsrooms Can Grow Twitter Followers By Using Twitter For Link Journalism
October 30th, 2008 |
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Nervous About Link Journalism? Ignore Web’s ‘Cesspool’ And Tap Its ‘Natural Spring’
October 13th, 2008 |
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There are several reasons why most mainstream news organizations have been slow to embrace link journalism.
First, news orgs typically act as though other news orgs don’t exist (blame long-standing notions of “owning” the news, and more recent unjustified fears of sending readers away). Second, news orgs had few mechanisms for breaking out of that walled-garden [...]
What Magazines Still Don’t Understand About The Web
June 10th, 2008 |
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Since I already drilled a nerve with What Newspapers Still Don’t Understand About The Web, which is on its way to becoming one of my most linked posts ever — and since everyone loves a sequel — I thought I would do a follow up for magazines. The lessons, of course, apply to every [...]
Key Is Getting Climate Message Through: Don
November 12th, 2007 |
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Alicia Wong
alicia@mediacorp.com.sg
He may have made winning a Nobel Peace Prize seem easy: One docu-movie and
former United States vice-president Al Gore shared the honours this year
with the Intergovernmental Panel on Climate Change (IPCC).
But when it comes to environmental work, the importance of successfully
conveying the issues to the public – which is what Mr Gore did with An
Inconvenient Truth – cannot be understated, according to the coordinating
lead author of the panel’s Fourth Assessment Report, Professor Richard C J
Somerville (picture).
Prof Somerville, a climate scientist and distinguished professor emeritus
at the Scripps Institution of Oceanography, told reporters yesterday that
people needed to “tell their governments that these issues are important
to them”.
“Polling data show this is not an overpowering No-1 priority Â… but I think
governments are responsive,” he said, citing western Europe’s several
centre-right governments that made the environment a “high priority”
despite a pro-business philosophy.
The refusal, on the other hand, by the US to move on environmental
policies until developing countries do so is frustrating for the American
on a personal level. Prof Somerville, who is in Singapore as a Lee Kuan
Yew Distinguished Fellow and was speaking in his capacity as a scientist,
called doubters of the effects of global warming “professional
contrarians”.
It is like smoking. It took 50 years to prove that smoking causes health
problems, and he expects environmental education to take time, too.
“Sceptical people are simply not well-informed about science,” he said.
But “people listen to their physicians and that’s all we are”. As
“planetary physicians”, he said, scientists tell governments and people
“there are different ways to behave and there are consequences”.
While climate science, like medical science, is imperfect, “it’s good
enough to be a valuable ingredient to policymaking”, added Prof
Somerville, who will be giving two public lectures today and on Friday at
the National University of Singapore and Nanyang Technological University.