One of the great things about blogging is that it has such a strong personal aspect. Most effective (and popular) bloggers are most likely that way because their subscribers are able to identify with their personalities.The more you blog, and the better you get at it, the more people subscribe to your blog and newsletter (hopefully). People want to follow people who are interesting, and who they can learn a lot from about topics they are interested in.
Posts Tagged ‘Email Marketing’
Effective Segmentation
April 21st, 2010 |
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A couple of weeks ago I had an epiphany an managing segmentation. I had been giving a lot of thought to one-to-one marketing vs. things like personas and how to go from the impressive strategy, to actually making it work as far as day to day logistics.
I’ve been doing a lot of work with Manticore [...]
How To Write A Small Business Press Release Subject Line
March 26th, 2010 |
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Today it’s all about the subject line. After all, what’s so great about having a beautiful store if no one ever goes inside? The same can be said about a press release. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases.
The Ultimate Guide to Email
March 26th, 2010 |
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Marketing Over Coffee has released a number of eBooks, and the latest covers email. It’s meant to work as a primer, introducing you to key concepts that you need to get started (White Belt tactics), ramping up to things like testing (Black Belt), and then going all the way out to Taguchi Testing and more [...]
23 Great Direct Mail Tips For Entrepreneurs
March 23rd, 2010 |
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Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their business.
One to One Email Marketing vs. The Easter Bunny
March 6th, 2010 |
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David Meerman Scott wrote about his experience with an Email from American Airlines. Do check out that post first, but if you are too lazy to, the short version is he’s asking why he was sent an offer to buy 2,000 more miles to maybe use for a family trip when he has a quarter [...]
Mobile Marketing Insight For Small Business
February 10th, 2010 |
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If you checked out the #smbiz Twitter chat a few weeks back you’ll recall we focused on mobile marketing for small business and entrepreneurs. As we discussed during the chat, this is going to get big in 2010.
As reported today in Arlene Satchell’s story in the Sun-Sentinel, Jamba Juice, a nationwide franchise that has nearly [...]
Finally
January 25th, 2010 |
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Things have been a bit slow here at the blog, that’s because all the work lately has been behind the scenes. Finally the time has come, a lot of stuff is shipping this week. In fact all 3 of the major projects from the past 3 months have all come down to Tuesday.
At work we [...]
Small Business Tips For Online Advertising
January 21st, 2010 |
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In 2010 there will be a lot of things for small business owners to think about, not the least of which is marketing. Traditional marketing tactics don’t have the same impact anymore and it is time to try something new – online advertising. More than 80 percent of consumers are now searching online for local [...]