ICT magazine

Want a great way to spice up any small business press release that’s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women.

All that being said, there are enormous opportunities with email marketing for small business campaigns. Bottom line, tens of millions of people check their email inbox more than a dozen times each day giving companies a great chance at finding success with email marketing for small business.

Are you an entrepreneur on the hunt for some great ideas on how to do email marketing for small business? Sometimes the best ideas can be found by monitoring the online and digital marketing strategies of some of today’s leading magazine publishing groups.

Editorial calendars work in concert with your story pitching and are a very valuable resource for any entrepreneur, small business owner or public relations professional planning a solid PR campaign during the course of a year.

There are plenty of small business owners that believe they should be doing social media as a form of marketing and customer interaction. But as The Wall Street Journal points out in their latest social media for small business story, there’s growing concern of the return on investment for many ...

Being authentic can be surprisingly difficult, especially in business. I often work with people who have no problem being genuine in real life, but who really struggle with authenticity in business. I hear from clients ...

Branding is ultra important for any small business owner, entrepreneur or even a solopreneur. Some even consider small business branding as the soul of your company since it offers the emotional attachment between a customer and company.

By now everyone reading this blog has either seen or read about Tiger Woods’ press conference where for the first time he publicly apologized for his actions during and leading up to Thanksgiving weekend. If you haven’t watch you can view Tiger’s public statement here. I’ve touched on crisis PR in ...

As a small business owner myself, I understand the worries of small business owners and entrepreneurs during times like these.  The most important thing to remember is to not panic.  You can make it through business rough patches with the same attitude you use to get through each day: build ...

It’s one thing to be an entrepreneur trying desperately to make it in such a competitive environment. But what if, in addition to your entrepreneurial duties of running your own small business, you were also training for the upcoming Winter Olympic Games in Vancouver? Talk about multitasking. The Wall Street Journal reveals ...

Why do customers still buy from you? Karen Axelton, veteran entrepreneur reporter and blogger, recently listed five main reasons for small business marketing advice entrepreneurs should realize why people still keep coming into the store to buy. Here they are in no particular order: –Convenience: We don’t want to call people ...

Here’s a good story about an entrepreneur using small business online marketing ideas who found a great niche and is now utilizing the Internet to “grow her footprint” in business. Diana Vanover is a woman with big feet. She always found frustration when trying to locate comfortable and stylish shoes ...

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” ...

Here are six great small business marketing ideas that are easy to implement for any entrepreneur. 1. Position yourself as an expert If a client sees an article that answers some of their key questions, written by an expert (YOU), they are more likely to trust your company. Here are a few ...

Here are six great small business marketing ideas that are easy to implement for any entrepreneur. 1. Position yourself as an expert If a client sees an article that answers some of their key questions, written by an expert (YOU), they are more likely to trust your company. Here are a few ...

As we enter 2010 many solopreneurs are facing an incredible amount of opportunity to grow personal businesses they’ve started or are about to start. Like entrepreneurs and even small business owners, solopreneurs are businesses that were started by people looking to be their own boss. The only difference is that ...

There are plenty of marketing experts who believe sex sells in a marketing campaign or advertisement. Why? Because there are plenty of consumers who buy into it. Of course, using sex in marketing is one of the oldest tricks in the book, especially when you consider that sex has been ...

Landing pages are becoming more popular because a larger number of companies, small business in particular, are using email marketing. The best way to effectively use a landing page is to drive traffic from your email campaign to a specially designed landing page that serves as the bridge between your ...

Small business owners and entrepreneurs view marketing and PR differently than at the beginning of 2009. Is it safe to say a year from now small business will have again made significant strides in the kind of marketing they’re doing for the companies? After all, two years ago it was ...

Have you recently started a small business or entrepreneurial venture based solely on a hobby? In other words, do you have a hobby that you completely love and have turned it into a business? If so, seems you’re not alone. Small Biz Labs talks about a new research report from Intuit ...