One of the greatest opportunities to get media coverage – for any size company – is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or profiting off the disaster.
HoundDogs, a [...]
Posts Tagged ‘entrepreneurial success’
How Small Business Can Get Publicity During A Disaster
January 15th, 2010 |
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The Small Business Owner & Overnight Success
November 16th, 2009 |
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The Internet and cable television make it easy for entrepreneurs and small business owners to find case studies of others who seem to have grown successful overnight. Although it’s no longer in production, Donny Deutsch had a show about entrepreneurs called, “The Big Idea.” On this show we watched story after story of people who [...]