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Collapse in illegal sharing of music

• Teenagers switching to streaming sites – survey
• Spotify and YouTube lead the way as habits change

They are the record companies’ bogeyman: the 15-year-old in their bedroom ripping off a star’s latest album and sharing it with their friends has been blamed for bringing an industry to its knees.

But new research shows that the number of teenagers illegally sharing music has fallen dramatically in the past year.

The survey of 1,000 fans also shows that many14 to 18 year olds are now streaming music regularly online using services such as YouTube and Spotify.

At the same time less than a third of teenagers are now illegally downloading music, the survey suggests. In January this year 26% of 14 to 18 year olds admitted filesharing at least once a month compared with 42% in December 2007.

The research revealed that many teenagers (65%) are streaming music regularly, with more 14 to 18 year olds (31%) listening to streamed music on their computer every day compared with music fans overall (18%).

The picture may be more complex than a simple shift from filesharing to streaming, with people sharing music in new ways such as via bluetooth technology, on blogs, and through copying, also known as ripping content from friends’ MP3 devices.

Even though users of streaming services are not necessarily buying more music, the industry benefits by learning more about fans’ tastes. Steve Purdham, CEO and founder of We7, a music streaming service and download store, said: “They may not buy an album, though they have that opportunity, but you can sell them tour tickets and a T-shirt of their favourite band.”

We7 has 2 million users a month and works with artists including Florence and the Machine and Jarvis Cocker to stream new albums before they are available to buy.

Paul Brindley, CEO of Music Ally, which carried out the survey with media and technology research company, The Leading Question, said: “These figures challenge the idea that filesharing will just continue to grow. While we don’t think for a second that it shows the war against piracy is won, it does at least suggest that there is encouraging news for the music industry.”

The government has pledged tougher measures to crack down on illegal filesharing, including sending warning letters to people making illegal downloads of music and films. Repeat offenders could also have their internet connections slowed down.

Music fan Dominique Wakefield, 24, said she had stopped downloading music because of concern that it would infect her computer. “I didn’t even realise it was illegal for a long time, until I heard that the government were trying to stop it. That did put me off, but one of the big reasons I stopped doing it was because I would get viruses, more pop ups on my computer. While I was at uni I started listening to streamed music using MySpace. Bands would be friends with other bands and it was a great way of discovering new music. I don’t really feel the need to own all that music, I know it’s always there.

“I still buy the occasional CD, and sometimes use iTunes. If I find myself loving a whole album and listening to it again and again, then I will buy it. But it has to be quite special.”

The rise of streaming sites is far from assured. Daniel Ek, the founder of Spotify – an ad-funded streaming site which also offers a premium subscription model – recently admitted that the service, which launched in October 2008 and now has 2 million registered users, was not on target to make its revenue forecasts.

We7, which launched six months ago and relies on selling adverts of between three to seven seconds before each song, is yet to break even. But Jim Butcher, a spokesman for Spotify, said the company was confident that the quality of the product would win over users, premium subscribers and advertisers. “One of the fundamental aims of Spotify was to develop a service that was better than piracy,” he said. “We’ve always maintained that music fans don’t want to fileshare illegally but they do want to have everything at their fingertips instantly.”

Legal digital sales are also seeing an unprecedented boom, although sales are far from making up from the shortfall created by the collapse of the physical market. Digital singles were up 41.5% in 2008, while physical singles sales plunged 43.5%, according to the BPI. Last year three albums – Coldplay’s Viva La Vida, Kings of Leon’s Only By Night and Duffy’s Rockferry – sold more than 100,000 digital copies, and the impact of digital is nowhere more apparent than in the UK singles top 40, where Michael Jackson has 12 posthumous entries in the current chart.

The new research – which involved 1,000 face-to-face interviews and a series of focus groups – also revealed that a fraction more music fans are regularly buying single track downloads (19%) than filesharing single tracks (17%).

Geoff Taylor, CEO of the BPI called the figures “absolutely encouraging”. He said: “The industry has worked hard to licence new services, they are great music discovery tools and a new way for artists to get paid and drive new sales.”

Francis Keeling, vice president of digital at Universal, welcomed the news but said streaming had to be combined with new services, such as the company’s new deal with Virgin Media which will offer broadband users unlimited downloads for a monthly fee. “We are confident that the numerous legal alternatives to filesharing will result in a long term reduction in piracy,” he said.

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Ferrara as fabulous as Florence

Author Sarah Dunant set her latest novel in Ferrara, a town that captivated her with its rich history – especially that of its grand medieval convents

The first problem I had when I started writing a novel set in a 16th-century convent in Ferrara was that my spellchecker kept trying to turn the city into a car. It was one of many realisations that this history-rich place on the banks of the River Po is one of Italy’s hidden treasures.

We’ll get inside the convent later – first, Ferrara itself. I arrived there early one summer morning on a train from Florence. My walk to Florence station had been an obstacle course of cars and crocodile files of sweating tourists so busy adjusting their commentary earphones that they barely managed to lift their eyes to see what particular Renaissance wonder the guide was instructing them to appreciate.

An hour and a half later, hopping on a bus from Ferrara station, which is situated outside the massive, crumbling medieval walls, I found myself in a well-nigh perfectly preserved medieval and Renaissance city, with barely a car or a tourist to be seen and with a prevailing soundtrack of bells – the bass ones coming from the churches and the upper register from the hundreds of bicycles that are the lifeline of transport for the modern Ferrarese.

For those with the time and energy to travel outside the accepted tourist trail of Florence, Venice and Rome, north-east Italy is a goldmine. Padua, Verona and Mantua are each treasures in their way, but for my money Ferrara is the best of them all. An energetic, aggressive city state until the Papal States gobbled it up in 1597, it was run for centuries by the d’Este clan, who started out as barely concealed thugs but morphed into sophisticated Renaissance patrons, with an eye for town planning and an ear for fabulous music. The buildings you can still see; the music takes a bit more imagining.

A great boulevard divides the medieval quarter from the Renaissance side, conceived and built in the early 16th century by Duke Ercole d’Este. In the Renaissance city all is space and dignity: parks, palazzi and grand houses. In the medieval quarter the humble Ferrarese brick (one of the many wonders of this city is that much of it is built from warm brick rather than the colder glory of marble or stone) lights up a criss-cross of tiny jumbled roads, packed with churches, cloisters, old palaces and ordinary houses. The variety and ingenuity of their arches, windows and grilles are worth a small slideshow of photos in their own right.

In the middle of the divide stands the outrageous d’Este castle: half palace, half fortress, even down to its surrounding moat. Inside, under baroque sweetness lies a history of naked power. It was here, in 1425, in the marital bedchamber and the dungeons, that Niccolò d’Este had his second wife and her lover – his own son, Ugo – murdered for an alleged affair. This venting of medieval righteous anger is perhaps understandable until you learn that he himself boasted of sleeping with 800 women and that the chroniclers of the time talked of how, “left and right of the river Po, everywhere there are children by Niccolò”.

Luckily, visitors to Ferrara can now find safer places to rest their heads. Writers, of course, travel on pathetic budgets, but one can still nose out a little style. Suite Duomo on Corso Porta Reno is slap-bang in the middle of town: if you ask nicely they will give you a room with a view of the cathedral facade and you can breakfast on a terrace that overlooks the grand piazza in front. On my second day I woke to find the market in full swing, as it would have been for centuries. Amazingly, the grand cathedral had shops built into its side, and while the majority of the cheap clothes on sale now may come from China, the vegetables, meats and cheeses still roll in from the surrounding countryside.

How you spend the rest of your days (and I would recommend at least a long weekend) will depend on whether your taste leans towards ostentatious art or more humble secret architecture. By my third visit, the writer in me was already in a convent in my head, so I no longer had any time for the splendid decadence of the Palazzo Schifanoia – its name roughly translates as “avoiding boredom” – with its salon of frescoes by 15th-century Ferrarese masters depicting peasants and gods at work and at play (I leave you to guess which are doing what).

Instead, I was sticking my nose inside churches and cloisters. Casa Romeo is a beautifully restored 14th-century merchant’s house that once abutted an old convent, its central courtyard silent and serene. An equally perfect and even sweeter example of medieval cloister architecture is to be found at the entrance to the cathedral museum, right in the middle of the city’s most thriving modern thoroughfare. Opposite is a popular local wine bar where the quality of the wine is as high as the prices are low. Somewhere off that same street I found a great secondhand clothes shop (had I had one or two fewer glasses of wine I might have remembered the exact address, but at least it gives the visitor something to aim for), where I bought a leather jacket so fine I am considering being buried in it.

Which brings me to the churches. And the convents. Five hundred years ago, Ferrara, like all other Italian cities, was so nervous about female sexuality that as soon as respectable women reached the age of menstruation they were either married off or – more likely, given how expensive dowries were by this time – incarcerated in convents. “Christ is the only son-in-law who doesn’t cause me any trouble,” wrote the great Ferrarese Renaissance patron Isabella d’Este, after walling up two of her own daughters for safety.

But while no one can deny the appalling unfairness of the practice, it was not all terrible. Sisters, nieces, aunts and cousins within a family would all have been nuns – and, bearing in mind the forced marriages, abusive husbands, lack of birth control and death toll from childbirth outside the walls, convents could be sanctuaries as well as prisons. Those nuns with fine voices could use them daily (convent choirs were a source of great glory to a city like Ferrara); others played instruments and even in some cases composed music or wrote plays. The more you dig, the more a portrait emerges of small republics of women with their own dramatic ebb and flow of power.

Most Italian convents were disbanded after Napoleon invaded but among the glories of Ferrara two working ones still exist, both of them rich in history. Corpus Domini is famous both for its visionary 15th-century nun and for the tomb of the infamous Lucrezia Borgia, who married into the Ferrarese royal family in 1502 and produced a crop of heirs.

The other, Sant’Antonio in Polesine, on which I based my novel Sacred Hearts, is even more special. Originally a thriving Benedictine convent for noblewomen, it now sits serene and secluded at the edge of the city wall, home to just 17 elderly nuns.

Like the nuns of Corpus Domini they are enclosed, but if you visit between certain hours and ring the bell, a sister will talk to you through the grille, then crack open the door and guide you to the inner chapel, the walls of which are filled with wonderful, delicate frescoes from the time of Giotto.

Later you can sit in the outer church and listen while those 17 nuns sing public vespers on the other side of the altar grille. Their ageing voices are cracked and desperately sad compared with the great choir that would have enthralled the city’s dignitaries 500 years ago, but like so much in Ferrara, the experience is a reminder of the unexpected delights that this jewel of a city has to offer the more intrepid tourist.

Essentials

Ryanair (ryanair.com) flies from Edinburgh, Birmingham and Stansted to Bologna, 35 miles from Ferrara. Suite Duomo (00 39 0532 793888; suiteduomo.it) has doubles from €80. The Monastero di San Antonio in Polesine (leabbazie.it/emilia_romagna/ferrara) is open from 3.15pm-5pm on weekdays. The Monastero di Corpus Domini is currently closed for restoration but check the website above for opening hours. Further tourist information from ferraraterraeacqua.it.

guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds