Integrated Products Drive Next Generation Digital Signage Devices

Tokyo, November 10, 2010 - Intel Corporation (Intel; NASDAQ: INTC) Microsoft Corp. (Microsoft; NASDAQ: MSFT) and NEC Corporation (NEC; TSE: 6701) t today announced that the companies will enter into a strategic relationship to provide an integrated digital signage offering for the global market, including Japan.  This collaboration will result in an optimized digital signage platform that addresses the retail and digital signage market segment’s need for a more streamlined, high performance and highly reliable solution that supports digital content, interactivity, intelligence and lifecycle management.

In January 2010, Intel and Microsoft announced a strategic relationship to develop and promote a validated platform for intelligent digital signage applications. NEC will integrate solutions and services including content management and media distribution with the digital signage platform based on the Intel® Core™ i5/i7 processor running Windows Embedded Standard 7. The companies have discussed collaboration in the areas of hardware, software, system integration and services.

NEC’s joining this alliance will further promote the concept of intelligent digital signage and embody next generation digital signage products. This includes a strategic cloud computing collaboration, which is intended to eventually increase alignment between NEC, Intel and Microsoft.

“Interactive and intuitive digital signage that leverages cloud based services presents a tremendous opportunity for retailers to greatly enhance the customer experience,” said Greg Buzek, president of IHL Group.  “By taking advantage of innovations being developed by technology leaders, OEMs can produce more streamlined and reliable digital signage solutions that will drive in-store sales through targeted, personal and effective customer connections”.

The main emphasis of this proposed collaboration is as follows:

1. Collaboration of new control devices and displays based on Intel® architecture

• NEC will enrich its product portfolio by adding a newly developed controller module and display specialized for digital signage based on the Open Pluggable Specification (OPS), Intel’s initiative to standardize the design and development of digital signs.
• These products support the development of low cost, high quality and highly reliable digital signage solutions.

2. Collaboration to develop software applications running Windows Embedded Standard 7 with Windows 7 technologies

• The collaboration utilizes Microsoft’s latest Windows 7 technology innovations through Windows Embedded Standard 7. These include Windows Presentation Foundation, Windows Touch and Windows Flip 3D navigation for multigesture touch interfaces and context-aware applications.
• Microsoft System Center Configuration Manager for streamlined connectivity; and smart power-management APIs.

3. Audience Measurement Solutions

• NEC will enhance its audience measurement solutions by increasing accuracy of its state of the art age and gender recognition technology.
• The use of business intelligence maintained in Microsoft SQL Server 2008 R2 database software provides more flexibility to create visual analysis of collected data.
• Intel® Core™ i5/i7 processors and Microsoft Windows 7 technology within Windows Embedded Standard 7 enable NEC to develop the controller capable of managing digital signage software and audience measurement software in a single board.

4. Upgrades NEC’s operation management functions

• New remote management functions by Intel® Active Management Technology such as power management and software upgrading of displays and controllers.
• New efficient system to provide online controller management, OS updating, software updating, asset management and others by operating the management software.

“This alliance is about innovating and collaborating in the growing the global digital signage market to drive additional benefits to our joint customers,” said Masaru Takaishi, General Manager of Carrier and Media Service Solutions Division at NEC.  “NEC will empower the products and services to provide innovative digital signage solutions by leveraging our solution, expertise, experience in deployment, product technologies and power to cultivate the global market with Intel and Microsoft.”

“The proposed strategic partnership between Microsoft, NEC, and Intel is another step forward for the digital signage industry by helping to ease the path for OEMs to quickly bring innovative products to market,” said Barb Edson, senior director of marketing for the Windows Embedded Business at Microsoft. “With cloud computing services and the optimized digital signage platform built on Windows Embedded Standard 7, the future of digital signage is here today to empower retailers.”

“This alliance is a fundamental component to easing the fragmented digital signage industry as it exists now,” said Jose Avalos, director of retail and digital signage at Intel. “By developing digital signage devices in accordance with Intel’s Open Pluggable Specification, companies such as NEC will be able to make digital signage experiences everywhere more intelligent, interactive and connected.”

The new products and solutions under this alliance will be exhibited at “iExpo 2010”, NEC’s private show on November 11, 2010 in Tokyo.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

About NEC Corporation

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.  For more information, visit NEC at http://www.nec.com.

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. ©2010 NEC Corporation.

Intel, Intel Active Management Technology, Intel architecture and Intel Core are trademarks of Intel Corporation in the United States and other countries.