A GRATEFUL DEAD WORLD OF GAMING COMING IN AUGUST 2011

The Grateful Dead

Rhino Entertainment and Curious Sense have announced that they have been granted the exclusive worldwide rights
to develop online and mobile games centered around The Grateful Dead.

“Grateful Dead has always looked for inventive ways to embrace new technology,” says David Lemieux,
archivist for Grateful Dead. ”We’ve found a great partner in Curious Sense. They are lifelong Dead Heads who have
some brilliant plans to take our fans on a very cool journey. We can’t wait for everyone to check out the fun new
toys we are building.”

A statement on the Curious Sense website reads:

Within seconds of entering the Grateful Dead Game, Dead Heads, and new fans alike, will be drawn into an
experience that will adapt to the type of visitor they are. From the first click the player will enter into a universe of
Grateful Dead music, sounds, and visuals. Games and activities will reside within several regions of the World, each
designed according to a theme from Grateful Dead lore – the Old West, Space, San Francisco, Giza. At every turn
whimsy, surprises, pranks, and miracles may be presented. We’re planning to design an interactive masterpiece,
worthy of America’s most important band. (Yes, we are some very excited Dead Heads!!)

With a projected August release date, developers are “mining the music for themes and words and characters and
settings that would adapt well to games and then looking at the best types of games out here and utilizing them,”
says Curious Sense founder Adam Blumenthal.

Blumenthal continues, “I know that I want to create the ability for players to feel like they are playing in the band.
That they are sort of jamming with them, but in a way that is different from a way that is done in Rock Band or Guitar
Hero.”