Geo targeting in internet analytics is the method of determining the geolocation (the physical location) of a website visitor based on his or her location, such as country, region/state, city, metro code/zip code
Posts Tagged ‘geolocation’
Twitter Turns on Its Geolocation Feature and It’s Opt-in
March 12th, 2010 |
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Twitter March 11 switched on its long-awaited location-sharing feature and made the service opt-in. Twitter’s geolocation feature, which works for Mozilla Firefox 3.5 and Google Chrome on Windows, tags users’ tweets based on where they are tweeting from. The way Twitter has done this should endear it to privacy hounds that get nervous about location-sharing services. Facebook, meanwhile, is set to launch its own location-sharing service for its 400 million users. The leading social network would do well to follow Twitter’s flexible approach to location.
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Twitter March 11 switched on its
long-awaited location-sharing feature and made the service opt-in.
Twitter’s geolocation feature tags users’ tweets based on
where they are tweeting from. Twitter co-founder Biz Stone and his team believe
this additional layer of context will make …
Twitter Acquires Geolocation Provider Mixer Labs
December 24th, 2009 |
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Twitter Dec. 23 said it agreed to buy Mixer Labs, a maker of geolocation Web services, for an undisclosed sum. Mixer Labs’ GeoAPI helps software developers build applications that use geolocation services to make the programs more useful and relevant for users. GeoAPI services include a reverse geocoder, which takes a latitude and longitude coordinate associated with a Twitter tweet and returns data about the closest intersection, and its associated neighborhood, city, state and country. Geolocation services are a big part of the future of Web services, particularly those apps used via Web-enabled phones.
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Twitter proved just how serious it is about
location-based Web services by acquiring Mixer Labs for an undisclosed sum.
Mixer Labs makes GeoAPI, a service geared to help
software developers build applications that use geolocation services, ideally to make
the programs more useful a…
Twitter Still Working on Geolocation API
September 24th, 2009 |
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Twitter platform lead Ryan Sarver shed more light on how geolocation in the microblogging service will work at the Twitter Conference in Los Angeles Sept. 23. Twitter is taking several measures to protect user privacy for location services, which have become table stakes at a time when users are leveraging an increasing number of services from their Web-based smartphones such as the Apple iPhone, Palm Pre or Google Android.
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Twitter said it is still working on its geolocation API
for allowing developers to add latitude and longitude to any tweet. Twitter
platform lead Ryan Sarver shed more light on how geolocation in the
microblogging service will work at the Twitter Conference in Los Angeles Sept. 23. …