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Posts Tagged ‘Landing Pages’

Small Business Marketing Colors To Avoid

June 21st, 2010 | No Comments

Should you avoid using the color green in your marketing, advertising and promotions since today it makes many people think (negatively) of BP? This includes all branding and printed pieces like direct mailings, postcards, promotional flyers, and newsletters.

Mobile Marketing Insight For Small Business

February 10th, 2010 | No Comments

If you checked out the #smbiz Twitter chat a few weeks back youâ€™ll recall we focused on mobile marketing for small business and entrepreneurs. As we discussed during the chat, this is going to get big in 2010.
As reported today in Arlene Satchellâ€™s story in the Sun-Sentinel, Jamba Juice, a nationwide franchise that has nearly [...]

Small Business Online Marketing Advice For 2010

January 3rd, 2010 | No Comments

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree [...]

12 Ways To Make Stronger Landing Page Conversions

December 22nd, 2009 | No Comments

Landing pages are becoming more popular because a larger number of companies, small business in particular, are using email marketing. The best way to effectively use a landing page is to drive traffic from your email campaign to a specially designed landing page that serves as the bridge between your email and Web store. Here [...]

Online Marketing Tips For Small Business During Holidays

December 7th, 2009 | No Comments

Holiday shopping is in full swing as we inch closer to the seasonal holidays of late December. If you’re a small business owner or an entrepreneur with a Web site, how are your online marketing strategies doing so far? Or are you still confused about what to do and feeling the pressure since you’ve already [...]

Marketing Your Competitive Difference

October 27th, 2009 | No Comments

How are you different from your competition? If you truly have a totally unique product, you’re in good shape. But if there are hundreds of thousands of others out there that make pretty much the same thing as you (let’s say, sandwiches), then you’ve got to find a way to differentiate yourself.
For example, The Mogul [...]

How Do Colors Influence Marketing?

September 17th, 2009 | No Comments

You’ve decided to go out on your own and start a small business. You’re going to take that leap of faith and do it the right way with lots of marketing that involves your targeted customers. You’ve got great, creative ideas for integrated campaigns involving printed brochures, post cards and mailings, e-mail, landing pages and [...]

5 Web Hosting Tips For Startups

September 15th, 2009 | No Comments

The majority of small businesses realize the importance of having a solid Web presence that leaves a positive and lasting impression on customers. Many fear, though, that a professionally designed Web site will cost more than what’s in the budget. After all, it’s easy to look around and find lots of companies that have beautiful [...]

Using Email Marketing For Coupons

September 1st, 2009 | No Comments

Do you offer coupons as an incentive for customers to buy from you? Especially in a down economy, coupons can be an excellent tool in any loyalty program or rewards program for a small business or entrepreneur. The important question you should be asking is how are your customers receiving those coupons from you?
More research [...]

Marketing Provides Novocaine For Dentists

August 13th, 2009 | No Comments

When you went to your last dental visit did you sit in the chair and wonder what kind of marketing the doctor was doing to drive business? I bet you didn’t. And neither did many of the dentists.
A severe recession will change all that and many dentists are now stepping up their marketing efforts to [...]

10 Ways To Run A Budget-Friendly Business

August 8th, 2009 | No Comments

There may be some signs pointing to an economic rebound but that doesn’t mean small businesses and entrepreneurs shouldn’t shop for great deals for their business or marketing needs. I’ve put together some great deals below on everything from Mac computers for less than $1000, to all kinds of printing, supplies and promotional items that [...]

Measure Keyword Success With Landing Pages

July 22nd, 2009 | No Comments

Once you’ve spent time developing a great search engine optimization (SEO) and Pay Per Click strategy, you want to then measure the success, right? Also, you obviously want to drive all of those people who click on your keywords to some kind of destination, right? Well if you simply direct them to your Web site [...]