If you watch “60 Minutes,†you know the pressure a company or person feels when it’s under media scrutiny. But crises don’t just happen to big companies, they can also happen to small business. An accident at the business site, a disgruntled employee reveals unflattering details about the business, or a customer complains about the [...]
Posts Tagged ‘local news’
Free Publicity By Being A Subject Expert
November 8th, 2009 |
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Sometimes you can get your small business or company great publicity and media exposure without pitching your company or products for a story. How? Instead try pitching yourself as a person who’s got the credentials to talk about a different story that’s going on in the news.
To find an example of this I only had [...]