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Posts Tagged ‘locationbased’

Location-Based Services Used by 4% of Americans: Pew Study

A Pew Research Center report finds location-based services are used by a small, but growing, number of Americans. – In its first report on the use of “geosocial” or location-based
services, the Pew Research Centers Internet amp; American Life
project finds that four percent of online adults use a service such as
Foursquare or Gowalla that allows them to share their location with
friends and to find others wh…


Motorola Acquires Location-Based Services Firm Aloqa

Motorola snaps up Aloqa for its location-based services and Google Android compatibility for an undisclosed sum. – Communications giant Motorola announced the acquisition of
Aloqa GmbH, a privately held developer of location-based software and
technologies that are designed to enable the discovery of relevant Web
content by mobile smartphone users. Terms of the transaction were not
disclosed. Aloqa has joine…


Location-based social networks: Where are you?

A tale of fake mayors and real deals

MARKETING, its veterans like to say, is all about the “three Rs”: reaching the right person in the right place at the right time. Hence the growing interest in marketing circles for mobile-phone-based social networks such as Foursquare and Gowalla that let users “check in” to shops or restaurants and instantly tell their friends where they are. Fans of such services gush that they will mint money by allowing ads to be targeted at folk who are about to make a purchase. But the networks must negotiate some important hurdles first if such lofty predictions are to come true.

Location-based networking won an important convert recently in the shape of Facebook. For some time, the 800-pound gorilla of social networking had tracked the progress of firms such as Foursquare, which boasts some 3m members. Now it has entered the market with its own service, dubbed “Places”, which is currently available only to American users of its mobile application. Places lets them signal where they are to their friends on the network, in much the same way that they can “tag” themselves in photos. …

Foursquare Banks $20M to Fuel Location-based Service

Foursquare June 29 said it raised $20 million in funding from Union Square Ventures, O’Reilly AlphaTech Ventures and Andreessen Horowitz. The money will be used to help the location-based Web service hire more engineers and build out infrastructure to expand its appeal beyond today’s 1.8 million users. Foursquare, along with Google, Twitter, Gowalla, Brightkite, Loopt and others, is seriously investing in location-based services to stimulate more interaction among users. The idea is that the advertisers will then go where the users are. – Location-based service Foursquare June 29 said it raised $20 million
in series B funding from Union Square Ventures, O’Reilly AlphaTech Ventures and
Andreessen Horowitz.
Foursquare’s 1.8 million users vie for points, badges, mayor status and sometimes discounts by checking into bars and restauran…


Facebook, Twitter, Foursquare Ante Up For Location-based Services

Facebook is expected to enable location sharing in its users’ News Feeds, a move that could automatically make the social network the dominant platform for location-based Web services. Twitter already has a geolocation feature that has been spotted in the wild. Meanwhile, social location upstart Foursquare will offer a free analytics tool and dashboard to give business owners information and statistics about visitors to their establishments. Google is also heavily invested in the future of location and social networking.

Facebook is expected to enable location sharing in its
users’ News Feeds, a move that could
automatically make the social network the dominant platform for location-based
Web services.
A March 9 report in the New York Times cited sources saying that Facebook would
announce the ne…


Google Eyeing Location-Based Mashups, but Says Privacy Is Paramount

Google sees value in using location-based services, such as Google Latitude and Google Buzz to connect to disparate Web services and provide recommendations, but the search engine believes it’s important to mitigate the potential privacy scares associated with such services. To do this, Google product manager Steve Lee said making such services opt-in is crucial. There would also have to be a mutual understanding between the friend providing the recommendation from an app and the recipient of the recommendation for this to work.

Google sees value in using location-based services such as Google
Latitude and Google Buzz to provide recommendations by connecting
to disparate Web services.
But the search engine believes it’s just as important
to mitigate the potential privacy scares associated with such servi…


Twitter Developing API for Location-Based Tweeting

Twitter promises to release a location API to let third-party programmers build out location-aware services to help users connect based on latitude and longitude. The company would join Google, Loopt, Brightkite and others in offering such Web services, which helps users find friends, restaurants and other businesses via applications on their Web-based mobile phones.
– For several weeks in his company blog, Twitter co-founder Biz Stone has been
alluding to APIs Twitter programmers have been working on to improve the
service, but he has declined to peel back the curtain to give users a glimpse.
On Aug. 20, Stone quit teasing users, saying that Twitter will soon …