Apple started 2010 with a bang, when it answered months of speculation with the unveiling of its 9.7-inch iPad near the end of January. Released in April, the iPad enjoyed a spectacular sales run and a spate of imitators, as rival manufacturers began introducing their own tablets into the market. Apple followed the iPad with the iPhone 4, the latest version of its popular smartphone, although the latters device release was marred by reported issues with the exposed antenna rim. And as the year came to a close, Apple reinforced its dedication to mobile devices with the MacBook Air, which emphasized the companys increased focus on lighter, slimmer, and lower-power devices. The iPad quickly seized 95.5 percent of the consumer tablet market, according to analyst reports, and the iPhone continues to dominate the smartphone space. But the company nonetheless finds itself locked in increased competition with Google, whose Android operating system has seen rapid adoption in both the smartphone and tablet spaces. In addition, Apple also faces vigorous competition in the mobility arena from Research In Motions BlackBerry franchise and Microsofts new Windows Phone 7. Whether Apple can maintain its market leads in the face of all that is the question for 2011. – …
Posts Tagged ‘macbook’
Apple’s Next MacBook Pro to Include SSD and Light Peak: Blog Rumors
The latest round of Apple rumors has Steve Jobs launching a new redesign of the MacBook Pro in April 2011 with solid-state drives and the Intel Light Peak optical cable technology. – Apple is notoriously reticent about providing information about upcoming
products, but that doesn’t stop the Apple faithful from speculating. The latest
rumor making the rounds of Apple blogs predicts the next MacBook Pro notebook
will move to solid-state drives.
Mark Reschke from the Three-Guys…
New MacBook Airs Will Not Disappoint
Popular Science reviews both the 11- and 13-inch MacBook Air models, noting that “after using one of the new MacBook Airs for an extended period of time, you go back to your old laptop. And it feels like it has suddenly contracted elephantiasis.†Reviewer John Mahoney also mentions that the MacBook Air handles most everyday tasks with “effortless speed,†and says that it’s “the perfect size.†Of the 13-inch model, Reviewer Mike Haney writes that “once you use it — on your lap, in your bag — it just feels like the way a computer should be.â€
Apple MacBook Air Design Gives Buyers a Lot to Like
The MacBook Air, which launched last month, is one of the better mobile computer designs on the market. Overall, consumers will find a lot to like in the MacBook Air. Apple sells two versions of the 11.6-inch model, as well as two versions of the 13.3-inch model. The larger-screen models feature a faster processor, and a secure digital card slot, and more memory, but other than that, customers will likely buy them for the size difference. Its just as mobile as the iPad, and it offers the kind of functionality that most would wish to see from Apples tablet. Perhaps most importantly, it doesnt boast a cramped keyboard, making it all the more useful to enterprise customers that dont want to jump on the tablet bandwagon just yet. The MacBook Air certainly has its faults. A better processor would have been nice and the lack of a backlit keyboard makes it somewhat useless in dark places. Plus, its awfully expensive at a starting price of $999. But if consumers can look past those flaws (and some others), they will find a really nice computer worth considering this holiday shopping season. Get a closer look at Apples latest MacBook Air in this eWEEK slide show. – …
Apple MacBook Air Proves Good Portables Come in Small Packages
REVIEW: The MacBook Air might have some shortcomings, but it makes up for them with a level of portability and productivity that easily bests its larger counterparts. – When Apple CEO Steve Jobs first
unveiled the latest version of the MacBook Air on Oct. 20 during a press
event, some wondered how the product would fit between Apple’s 13.3-inch
MacBook and the company’s iPad tablet. After all, those other products provide
mobility and a certain level of product…
Apple’s MacBook Air Display Targeted for Fix: Report
Issues with Apple’s MacBook Air display have been acknowledged by the company’s internal support system, according to Boy Genius Report. A fix is supposedly in the works. – Apple is moving to fix display issues with its next-generation MacBook Air,
reportedly via a software update. An unknown subset of users is reporting their
laptops’ screens flickering or flashing lines of color.
According
to screenshots posted Nov. 4 on the blog Boy Genius Report, seemingly from…
MacBook Air Feels Like an iPad in a Laptop
Walt Mossberg at AllThingsD.com reviews both the 11- and 13-inch models of the MacBook Air and writes that the “gorgeous, very thin and light, but very sturdy†computers “really do offer the different, more iPad-like experience Apple claims they do.†Noting their efficient flash storage, high screen resolution, strong battery life, near-instant wake from standby, and full-size keyboard, Mossberg concludes: “Overall, Apple has done a nice job in making these new MacBook Airs feel more like iPads and iPhones without sacrificing their ability to work like regular computers.â€
MacBook Air Comes of Age
Macworld reviewer Jason Snell writes that with “the new 11- and 13-inch laptops, the MacBook Air product line has finally come of age.†Snell praises the notebook’s all-flash storage, full-size keyboard, Multi-Touch trackpad, and high-resolution display. He concludes: “…those who value smallness and lightness above all else will find the 13-inch model more tempting than ever. And that 11-inch dynamo, the smallest and lightest laptop in Apple history, the one with the $999 price tag? It’s quite possibly the most desirable laptop Apple has ever made.â€
The Skinny on MacBook Air
Reviewer Wilson Rothman (msnbc.com) writes that the new MacBook Air turns “a niche style statement into a mass-friendly option,†adding that: “Until last week, the MacBook Air line started at $1500. Now the base is $1000.†Citing its unibody construction, longer-lasting battery, two USB ports, and fast performance, Rothman suggets that for those “who want to replace a clunker of a laptop with something sufficiently capable but easier to tote around, the Air is the option.â€
New MacBook Air Up to Every Task
Chicago Sun-Times reviewer Andy Ihnatko finds lots to like about the “small and mercilessly-thin†MacBook Air, including its excellent build quality, reasonable price, quick and quiet performance, and longer battery life. He adds: “…the key point is that it could handle every app and every task that I perform daily on my main machine.â€
MacBook Air a “Wowâ€
Calling the new MacBook Air “the computer I’ve been waiting for,†Techcrunch reviewer MG Siegler outlines why: “It’s not just the size…that I love so much — which is amazing — it’s the speed. This thing boots up in less than 15 seconds, ready to go. Applications seem to load quicker. Files transfer quicker. It just screams.†Siegler concludes that with a “great price†and “killer performance†MacBook Air has the “wow†factor.
Apple’s Adobe Flash Battles Extend to New MacBook Air
Apple’s new MacBook Airs ship without Adobe Flash pre-installed: a sign of continuing Adobe-Apple conflict, or something else? – In an April letter posted on his companys Website, Apple
CEO Steve Jobs wrote that Adobe Flash “is the number one reason Macs crash.”
Furthermore, he added, “We dont want to reduce the reliability and security of
our iPhones, iPods and iPads by adding Flash.”
Flash-forward seven months, and now …
The CPU Is Not the Bottleneck
After spending the last few years keeping an eye on the CPU and memory usage of a fairly average MacBook Pro, eWEEK Labs Senior Analyst P. J. Connolly is convinced that processor speed is no longer the obstacle to system performance for the vast majority of use profiles; instead, memory is the stumbling block in todays Web 2.0, Flash-enabled, social networking-obsessed world. Although the new MacBook Airs have inferior processors to those found in a 3-year-old MacBook Pro, the limited memory configuration, which tops out at 4GB, is where users can expect to run into problems. – I wonder when people are going to
wake up to the reality that the CPU of a mobile computer is no longer the
factor that determines how useful the device is. Ever since the new MacBook Air
models were announced on Oct. 20, I have been seeing articles with perhaps the
most widely distributed one c…
MacBook Air Never Keeps You Waiting
Laptop Magazine awards the new MacBook Air 4 out of 5 stars, noting that: “It’s always ready to go. Not only does this notebook weigh a mere 2.3 pounds and boast a razor-thin profile, its use of flash memory means you’ll never have to wait to start surfing the web, touching up photos, or making FaceTime calls.†The reviewer adds: “The 11-inch MacBook Air is a powerful ultraportable that makes other systems in its class look positively bloated.â€
Apple MacBook Air Teardown: iFixit Goes Where Apple Prefers You Don`t
Repair site iFixit took apart the new Apple MacBook Air and discovered, unsurprisingly, that Apple would really rather you didnt. The notoriously secretive company used a proprietary screw on the outside of the machine, which iFixit eventually got around by filing several flathead screwdrivers. From there, just about everything but the Airs notable SSD (solid-state drive) was soldered down. That included the RAM, which prevents the notebook from being upgradeable. Also notable on the Air, even before the team pried off its back, is the inclusion of a USB drive for software reinstallation (as the Air doesnt have an optical drive), the power buttons relocation to the keyboard and the shrinking of the power adapter. Less obvious without a Torx screwdriver: the SSD is completely custom, “putting another nail in the coffin for user-serviceability,” reported iFixit, which awarded Apple a low 4 out of 10 for “repairability.” Take a look at what iFixit found in the MacBook Air, which was introduced Oct. 20. (Images 1, 4 and 5 are courtesy of Apple.) – …
Apple MacBook Air: Great Until You Need to Fix or Upgrade It: iFixit
iFixit tore down an Apple MacBook Air and found that Apple would prefer that you didn’t. Just about everything is soldered down, apart from the solid-state drive. – One criticism of the newly
launched, super thin and light Apple MacBook Air? It’s a lot more
user-friendly when it’s working.
quot;Simply put, a plethora of proprietary parts prevents people from
painlessly fixing their machines, quot; reports repair site iFixit, which
following the Oct. 20 i…
New MacBook Air Is the Gold Standard for Notebooks
Computer Shopper reviews MacBook Air, awarding it an Editors’ Choice and a 9.3/10 rating. Citing its “wow-inducing†dimensions (“the 11.6-inch Apple MacBook Air is as beautiful as it is thinâ€), “unheard of†screen resolution, and pre-installed iLife ’11 suite, the reviewer concludes that “the 2010 MacBook Air is a gold-standard laptop for demanding users seeking a powerful travel companion or others who want the media punch of iLife.â€
New Hardware and OS from Apple Don`t Solve Existing Problems
Do we really need a new way to buy applications, or is Lion just papering over deeper problems? – Apple may not have invented the notebook computer, but it certainly is
pushing the envelope. Wednesdays announcement of new models of its MacBook Air–which
include the debut of a new release of its iLife application suite and a preview
of the forthcoming “Lion” release of Mac OS X–appears to soli…
Apple’s MacBook Air, Mac OS X Owe It All to iPad
Apple’s new MacBook Air and Mac OS X Lion demonstrate that the company is relying on its mobile efforts, especially the iPad, more than ever. – Apple is first and foremost “a mobile-device company,” COO Tim Cook
said in February. And over the past several quarters, that assertion
has become increasingly true: first Apple released the iPad, followed
by the iPhone OS 4, and then an updated version of its mobile operating
system designed t…



