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Posts Tagged ‘market research’

How To Develop A Crystal Clear Understanding Of Your Customer

July 28th, 2010 | No Comments

I recently published a video on why it is important to develop a deep understanding of your customer. In that video I covered a brief overview of the different psychological elements that relate to you understanding your customer and how you fit in as a service or product provider, fulfilling their needs. After reading the [...]

3 Surefire Small Business Marketing Strategies

December 18th, 2009 | No Comments

The following UnderstandingMarketing.com column is a first-hand view of how to implement small business marketing strategies.

As a small business owner we are often required to be a jack-of-all trades. And, seeing as how there are not too many degrees to that effect, it is often through a combination of entrepreneurial intuition, diligent research and experience [...]

The Secret Tactic Of The Worlds Best Marketers: Become Obsessed

November 10th, 2009 | No Comments

I have a confession to make â€“ I’m obsessed.
With what I hear you ask?
With cars.
I’ve officially become one of those men I never previously understood. Why devote so much of your brain space to knowing the ins and outs of every car ever made? Surely there are better ways to spend your time [...]

How Well Do You Know Your Customer?

August 8th, 2009 | No Comments

I’m not 100% sure, but I believe the very first email list I subscribed to was David DeAngelo’s Double Your Dating free newsletter. At the time I didn’t realize David D. was a nom de plume (fake name) and that the real person behind the newsletter was Eben Pagan, who I would later come to [...]

Are Blog Comments A Trustworthy Source Of Feedback?

July 10th, 2009 | No Comments

I’ve done a lot of online launches – about eight all up if you include closing down and reopening promotions – and each one included heavy support from affiliates, some of whom run popular blogs, including Problogger, John Chow, Shoemoney, Copyblogger and DailyBlogTips.
During a launch, to get a feel for the pulse of how the [...]

What Topic Should You Blog About?

July 2nd, 2009 | No Comments

I spent some time yesterday manning the live chat interface we have running on the Become A Blogger Premium sales page.
The live chat is a little innovation Gideon and I came up with to help any person who is reviewing our sales page by making ourselves available to answer any questions live.
At any given [...]