For many new business owners, press releases are viewed as sales pieces to be distributed to members of the media. Most think a well-written press release will generate an influx of phone calls from reporters and producers desperate to cover company news. Unfortunately, since few announcements address issues of important national interest such as a [...]
Posts Tagged ‘news release’
When To Pitch Small Business Holiday Stories
November 14th, 2009 |
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Many of our loyal small business UnderstandingMarketing.com visitors have been asking about the best time to pitch a PR story with a holiday theme:
“I am an author of childrens books and I would like the media to include them in any stories that talk about this year’s best new gifts. I’m confused on whether to [...]
Press Release Tips For Small Business
November 12th, 2009 |
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The role of a press release (also referred to as a news release) is to make an announcement of something that’s happened to or within your company. Companies that try to develop their own press are often tempted to use press releases as a promotional sales tool. Be careful as this can anger many of [...]