Should you avoid using the color green in your marketing, advertising and promotions since today it makes many people think (negatively) of BP? This includes all branding and printed pieces like direct mailings, postcards, promotional flyers, and newsletters.
Posts Tagged ‘online marketing’
How To Write A Small Business Press Release Subject Line
March 26th, 2010 |
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Today it’s all about the subject line. After all, what’s so great about having a beautiful store if no one ever goes inside? The same can be said about a press release. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases.
Small Business Tips For Online Advertising
January 21st, 2010 |
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In 2010 there will be a lot of things for small business owners to think about, not the least of which is marketing. Traditional marketing tactics don’t have the same impact anymore and it is time to try something new – online advertising. More than 80 percent of consumers are now searching online for local [...]
How The Internet Can Help Entrepreneurs Grow
January 16th, 2010 |
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Here’s a good story about an entrepreneur using small business online marketing ideas who found a great niche and is now utilizing the Internet to “grow her footprint” in business. Diana Vanover is a woman with big feet. She always found frustration when trying to locate comfortable and stylish shoes in her size because few [...]
How To Build A Marketing Plan For Small Business
January 7th, 2010 |
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As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask [...]
Great Idea For A Disloyalty Program
December 28th, 2009 |
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World-renown coffee chain, Starbucks, is launching a new loyalty program for 2010. Starbucks has struggled to maintain loyalty programs in the recent past, due to customer groups and their continued efforts to try and bend the rules to their favor. Under the new loyalty program plan it appears that many Starbucks customers will be losing [...]
12 Ways To Make Stronger Landing Page Conversions
December 22nd, 2009 |
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Landing pages are becoming more popular because a larger number of companies, small business in particular, are using email marketing. The best way to effectively use a landing page is to drive traffic from your email campaign to a specially designed landing page that serves as the bridge between your email and Web store. Here [...]
5 Web Hosting Tips For Startups
September 15th, 2009 |
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The majority of small businesses realize the importance of having a solid Web presence that leaves a positive and lasting impression on customers. Many fear, though, that a professionally designed Web site will cost more than what’s in the budget. After all, it’s easy to look around and find lots of companies that have beautiful [...]
Boostrap Your Way To Profitability
September 9th, 2009 |
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I stumbled across some excellent tips on how to be a better bootstrapper – finding a way to pay for small business or entrepreneur expenses as inexpensively as possible, or not at all. Especially in today’s economy, these tips could go a long way towards keeping you in business for at least one more day [...]