One of the greatest opportunities to get media coverage – for any size company – is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or profiting off the disaster.
HoundDogs, a [...]
Posts Tagged ‘PR for small business’
How Small Business Can Get Publicity During A Disaster
January 15th, 2010 |
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Funeral Home Publicity Stunt On New Years Eve
January 1st, 2010 |
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Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for small business.
A Georgia funeral home [...]
Obtaining Good Public Relations For Philanthropy
December 21st, 2009 |
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Whether you are starting from scratch or seeking to grow an established business, public relations gives you the power to reach your target audience through highly credible, third-party sources. While there are dozens of ways to kick off a successful PR campaign, many businesses overlook the most obvious and close-to-home approach: philanthropy.
I’m not talking about [...]