ICT magazine

Looking to capture a little luck of the Irish with your next press release? This week’s big event is St. Patrick’s Day, which means you’ve still got time to send out an eye-catching press release for small business that’s worth its weight in gold (or at least a pot of ...

Want a great way to spice up any small business press release that’s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women.

Have you ever watched a favorite television show and wondered how a particular small business got the production company to make the show about them? You know the question you ask yourself – how do I get my business on TV? I’m sure you’ve seen at least one of these ...

One of the greatest opportunities to get media coverage - for any size company - is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or ...

Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for ...

Marketing is a positive way to help your business grow whether it is small or large. There are many ways for small businesses to get its product and/or business more exposure. #1. Do it yourself. Doing your own PR and marketing may take up some of your day but it can ...

It’s great to know you’re doing public relations for small business, especially if you’re an entrepreneur looking for publicity and increased media exposure. Getting public relations for small business is always a great way to boost your credibility and marketing in front of your customers, but also through the eyes ...

Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy ...

Looking for a great way to generate some priceless publicity for your company? Breaking a world record and getting your achievement (and company) into the Guinness Book of World Records is always a good idea. Concord (NH)-based Nonni’s Italian Eatery was successful in its efforts to break the world record of ...

The numbers of the third quarter GDP have been announced and it’s official: We’ve “escaped” the worst recession since the Great Depression. I place the word escape in quotes because, as we all know, it doesn’t really feel like we’ve escaped. Some pundits argue the strength of the economic turnaround, ...

How are you different from your competition? If you truly have a totally unique product, you’re in good shape. But if there are hundreds of thousands of others out there that make pretty much the same thing as you (let’s say, sandwiches), then you’ve got to find a way to ...

David Mullen, a seasoned business communicator, wrote an excellent and inspiring blog post on the art of “hustle.” Simply put, we all have choices in many things we do, especially as it relates to how we spend free time. Yes, you need work/life balance. Yes, you can only be married ...

Looks like Small Business is finally getting some attention from Barack Obama and his administration. President Obama in recent days has signaled that he will be more vigilant at getting more lending help to small businesses and entrepreneurs, according to the Small Business Administration. This is certainly welcome news for ...

We’ve talked about what you need to do to work with the media. We’ve talked about developing your story, writing your press release and even pitching the media. Today’s blog post will discuss what to do when a small business owner or entrepreneur actually lands that big interview on television. ...

Visitor Question: “Where can I get ideas for press releases and press story ideas? Being creative isn’t really my strength and I know it’s important to be creative for things like PR. Any help you can offer would be great!” –Jacqueline in Kansas City Answer: Hi Jacqueline, you are absolutely right about being creative. ...

I stumbled across some excellent tips on how to be a better bootstrapper - finding a way to pay for small business or entrepreneur expenses as inexpensively as possible, or not at all. Especially in today’s economy, these tips could go a long way towards keeping you in business for ...

We all want the American Dream - to take a hobby or a personal interest and make money from it. all successful entrepreneurs will tell you it’s a wonderful feeling, but not without hard work. Read the following 12 tips carefully as they can go a long way towards helping ...

Michael Vick, the famed NFL quarterback who served a prison term for his role in dog fighting has not only been reinstated by the National Football League but also given a second chance by signing a contract with the Philadelphia Eagles (whether or not you believe Michael Vick deserves a ...

The Wall Street Journal’s Boss Nation ran an excellent column recently pouring over Census data and how it relates to businesses and workers here in America. I had a feeling we were heading towards an Entrepreneurial Nation but boy, we are steamrolling in that direction. The current economic free fall ...

Women entrepreneurs are increasingly growing their ranks in the world of small business. Today women business owners are a significant part of the small business world. And now more than ever, women entrepreneurs aren’t just starting a business, they’re doing a great job staying in business. Today there are more than ...