Have you ever wondered about how to get an editorial in the newspaper for your business? Getting an editorial in your favor is quite tricky because rarely are they ever promotional.
Posts Tagged ‘PR toolkit’
How Can I Get My Small Business On CNN?
April 22nd, 2010 |
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Have you ever watched a CNN or Fox News Channel report on a small business or entrepreneur talking about his or her company? Readers ask all the time how can I get my small business on CNN? If you’re a regular reader of this blog you know there are all kinds of ways to get this kind of publicity.
How To Use Photos In Small Business PR
April 5th, 2010 |
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Are you an entrepreneur looking for new ways to use photos in small business PR efforts? Check out this list of useful tips that explain how to use photos, images and illustrations to obtain publicity for your small business.
How To Get On A Talk Radio Show
April 1st, 2010 |
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Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes, even political shows.
How To Write A Small Business Press Release Subject Line
March 26th, 2010 |
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Today it’s all about the subject line. After all, what’s so great about having a beautiful store if no one ever goes inside? The same can be said about a press release. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases.
25 Small Business Public Relations Ideas For April
March 24th, 2010 |
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We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during the month of April.
How To Write A Killer Press Release Quote
March 22nd, 2010 |
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Writing a great press release quote doesn’t have to be painful, though. In fact, I think it’s one of the most important elements of the press release. It’s also a big reason why we spend time going over the important elements of a press release in the all-important PR Toolkit for small business.
Small Business Press Release Tip: Men vs. Women
March 3rd, 2010 |
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Want a great way to spice up any small business press release that’s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women.
How Do I Get My Business On TV
January 27th, 2010 |
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Have you ever watched a favorite television show and wondered how a particular small business got the production company to make the show about them? You know the question you ask yourself – how do I get my business on TV? I’m sure you’ve seen at least one of these shows, especially if you’re a [...]
How Small Business Can Get Publicity During A Disaster
January 15th, 2010 |
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One of the greatest opportunities to get media coverage – for any size company – is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or profiting off the disaster.
HoundDogs, a [...]
Funeral Home Publicity Stunt On New Years Eve
January 1st, 2010 |
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Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for small business.
A Georgia funeral home [...]
6 Successful PR Tips To Help Build A Small Business
December 8th, 2009 |
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Marketing is a positive way to help your business grow whether it is small or large. There are many ways for small businesses to get its product and/or business more exposure.
#1. Do it yourself. Doing your own PR and marketing may take up some of your day but it can be worth your while. It [...]
Public Relations For Small Business & Measurement Advice
November 25th, 2009 |
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It’s great to know you’re doing public relations for small business, especially if you’re an entrepreneur looking for publicity and increased media exposure. Getting public relations for small business is always a great way to boost your credibility and marketing in front of your customers, but also through the eyes of the media. But how [...]
6 Simple Small Business Press Release Tips
November 16th, 2009 |
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Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy to drop everything for you [...]
Breaking World Record Is Great Publicity Stunt
November 2nd, 2009 |
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Looking for a great way to generate some priceless publicity for your company? Breaking a world record and getting your achievement (and company) into the Guinness Book of World Records is always a good idea.
Concord (NH)-based Nonni’s Italian Eatery was successful in its efforts to break the world record of the largest meatball ever made. [...]