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Posts Tagged ‘PR toolkit’

Hard Work Does Pay Off In Marketing

October 27th, 2009 | No Comments

David Mullen, a seasoned business communicator, wrote an excellent and inspiring blog post on the art of “hustle.” Simply put, we all have choices in many things we do, especially as it relates to how we spend free time. Yes, you need work/life balance. Yes, you can only be married to your work so much. [...]

President Obama Helping Small Business

October 26th, 2009 | No Comments

Looks like Small Business is finally getting some attention from Barack Obama and his administration. President Obama in recent days has signaled that he will be more vigilant at getting more lending help to small businesses and entrepreneurs, according to the Small Business Administration. This is certainly welcome news for all those small businesses out [...]

11 Ways To A Successful TV Interview

October 13th, 2009 | No Comments

We’ve talked about what you need to do to work with the media. We’ve talked about developing your story, writing your press release and even pitching the media. Today’s blog post will discuss what to do when a small business owner or entrepreneur actually lands that big interview on television. When you do more and [...]

How Can I Get Creative PR Ideas?

September 24th, 2009 | No Comments

Visitor Question:
“Where can I get ideas for press releases and press story ideas? Being creative isn’t really my strength and I know it’s important to be creative for things like PR. Any help you can offer would be great!”
–Jacqueline in Kansas City
Answer:
Hi Jacqueline, you are absolutely right about being creative. It’s pretty darn important when [...]

Boostrap Your Way To Profitability

September 9th, 2009 | No Comments

I stumbled across some excellent tips on how to be a better bootstrapper – finding a way to pay for small business or entrepreneur expenses as inexpensively as possible, or not at all. Especially in today’s economy, these tips could go a long way towards keeping you in business for at least one more day [...]

12 Tips To Be A Strong Entrepreneur

August 27th, 2009 | No Comments

We all want the American Dream – to take a hobby or a personal interest and make money from it. all successful entrepreneurs will tell you it’s a wonderful feeling, but not without hard work. Read the following 12 tips carefully as they can go a long way towards helping you achieve ultimate entrepreneurial satisfaction.
1) [...]

Small Business Can Learn From Michael Vick

August 14th, 2009 | No Comments

Michael Vick, the famed NFL quarterback who served a prison term for his role in dog fighting has not only been reinstated by the National Football League but also given a second chance by signing a contract with the Philadelphia Eagles (whether or not you believe Michael Vick deserves a second chance is not the [...]

Entrepreneurial Spirit In America

August 4th, 2009 | No Comments

The Wall Street Journal’s Boss Nation ran an excellent column recently pouring over Census data and how it relates to businesses and workers here in America. I had a feeling we were heading towards an Entrepreneurial Nation but boy, we are steamrolling in that direction. The current economic free fall (well, hopefully at least the [...]

Women In Business Continues Growth

July 11th, 2009 | No Comments

Women entrepreneurs are increasingly growing their ranks in the world of small business. Today women business owners are a significant part of the small business world. And now more than ever, women entrepreneurs aren’t just starting a business, they’re doing a great job staying in business.
Today there are more than 10 million privately-held women-owned businesses [...]

Small Business Internships

July 9th, 2009 | No Comments

Most small businesses are always in need of extra help for lots of tasks around the company. Entrepreneurs have a tendency to run their business with a “do it yourself” mentality, which is great for cost-cutting but also bad for productivity reasons. If you’re the head of the company, it can be difficult to “let [...]

Marketwire Review – Press Release Distribution

July 5th, 2009 | No Comments

PR agencies, large companies and small businesses all have the need to announce news through a press release, still a great way to gain media exposure and PR. Once those releases have been written, itâ€™s often a wise idea to distribute the press release over a newswire (which makes your news available to thousands of [...]