ICT magazine

Ellen's been on our radar for some time now (we've blogged about her in the past) and we found her on Twitter doing everything successful entrepreneurs do - make a good product, make good connections and make people aware of her. And just like professionals use social media to get ...

Looking to capture a little luck of the Irish with your next press release? This week’s big event is St. Patrick’s Day, which means you’ve still got time to send out an eye-catching press release for small business that’s worth its weight in gold (or at least a pot of ...

Want a great way to spice up any small business press release that’s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women.

Press-release: ASBIS signs global master distribution agreement with AVG Technologies, the developer of the world’s most downloaded Anti-Virus software.

Press-release: The company back on track to reach levels from before the crisis

One of the greatest opportunities to get media coverage - for any size company - is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or ...

Mediaring is changing its name to Spice I2I, according to a press release issued today.

Still unsure of how a creative press release can help your small business? Look no further than Sweet Soaps, a customized soap-maker (and small business) that embeds images onto bars of soap. The owner, Ellen Cagnassola, has just finished a banner year in 2009 in which she experienced an incredible ...

The following UnderstandingMarketing.com column is a first-hand view of how to implement small business marketing strategies. As a small business owner we are often required to be a jack-of-all trades. And, seeing as how there are not too many degrees to that effect, it is often through a combination of entrepreneurial ...

Marketing is a positive way to help your business grow whether it is small or large. There are many ways for small businesses to get its product and/or business more exposure. #1. Do it yourself. Doing your own PR and marketing may take up some of your day but it can ...

Tips for tactical activities that help create a small business branding strategy are many and varied depending on the business’s competitive circumstances and budget. There are useful books full of tactical ideas for small business promotion. Some include establishing expertise for service businesses, a friendly, helpful atmosphere, an accessible location ...

Every now and then we like to post questions we receive from our blog visitors and take the time to answer so that everyone can learn and also chime in with their own thoughts. Here’s a question asking about how to write a press release headline. Q. Hi I’ve been trying ...

It’s great to know you’re doing public relations for small business, especially if you’re an entrepreneur looking for publicity and increased media exposure. Getting public relations for small business is always a great way to boost your credibility and marketing in front of your customers, but also through the eyes ...

Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy ...

The role of a press release (also referred to as a news release) is to make an announcement of something that’s happened to or within your company. Companies that try to develop their own press are often tempted to use press releases as a promotional sales tool. Be careful as ...

Millions of small businesses are turning to PR to promote their business because it has the tendency to be considerably more affordable compared with traditional marketing and advertising. What’s more, press releases help attract the attention of reporters who then write stories on companies, providing valuable third-party endorsement for businesses. ...

Are you about to launch a new blog? If so do you have an action plan? I absolutely love the plan Small Business Trends put together talking about this very item. It’s critical to have a game plan before you launch your blog so that you can maximize your blog ...

Looks like Small Business is finally getting some attention from Barack Obama and his administration. President Obama in recent days has signaled that he will be more vigilant at getting more lending help to small businesses and entrepreneurs, according to the Small Business Administration. This is certainly welcome news for ...

We’ve talked about what you need to do to work with the media. We’ve talked about developing your story, writing your press release and even pitching the media. Today’s blog post will discuss what to do when a small business owner or entrepreneur actually lands that big interview on television. ...

Visitor Question: “Where can I get ideas for press releases and press story ideas? Being creative isn’t really my strength and I know it’s important to be creative for things like PR. Any help you can offer would be great!” –Jacqueline in Kansas City Answer: Hi Jacqueline, you are absolutely right about being creative. ...