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Posts Tagged ‘press release’

How To Get An Editorial In The Newspaper

Have you ever wondered about how to get an editorial in the newspaper for your business? Getting an editorial in your favor is quite tricky because rarely are they ever promotional.

How To Use Photos In Small Business PR

Are you an entrepreneur looking for new ways to use photos in small business PR efforts? Check out this list of useful tips that explain how to use photos, images and illustrations to obtain publicity for your small business.

How To Get On A Talk Radio Show

Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes, even political shows.

23 Ways To A Better Feature Press Release

Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story.

How To Write A Small Business Press Release Subject Line

Today it’s all about the subject line. After all, what’s so great about having a beautiful store if no one ever goes inside? The same can be said about a press release. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases.

25 Small Business Public Relations Ideas For April

We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during the month of April.

How To Write A Killer Press Release Quote

Writing a great press release quote doesn’t have to be painful, though. In fact, I think it’s one of the most important elements of the press release. It’s also a big reason why we spend time going over the important elements of a press release in the all-important PR Toolkit for small business.

Press Release For Small Business Green With Envy

Looking to capture a little luck of the Irish with your next press release? This week’s big event is St. Patrick’s Day, which means you’ve still got time to send out an eye-catching press release for small business that’s worth its weight in gold (or at least a pot of gold).

Small Business Press Release Tip: Men vs. Women

Want a great way to spice up any small business press release that’s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women.

How Small Business Can Get Publicity During A Disaster

One of the greatest opportunities to get media coverage – for any size company – is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or profiting off the disaster.
HoundDogs, a [...]

Singapore’s Mediaring changes company name to Spice I2I

Mediaring is changing its name to Spice I2I, according to a press release issued today.

Proof That Small Business Can Find Press Release Success

Still unsure of how a creative press release can help your small business? Look no further than Sweet Soaps, a customized soap-maker (and small business) that embeds images onto bars of soap. The owner, Ellen Cagnassola, has just finished a banner year in 2009 in which she experienced an incredible amount of growth due in [...]

3 Surefire Small Business Marketing Strategies

The following UnderstandingMarketing.com column is a first-hand view of how to implement small business marketing strategies.

As a small business owner we are often required to be a jack-of-all trades. And, seeing as how there are not too many degrees to that effect, it is often through a combination of entrepreneurial intuition, diligent research and experience [...]

6 Successful PR Tips To Help Build A Small Business

Marketing is a positive way to help your business grow whether it is small or large. There are many ways for small businesses to get its product and/or business more exposure.
#1. Do it yourself. Doing your own PR and marketing may take up some of your day but it can be worth your while. It [...]

Expert Advice For Small Business Branding Strategy

Tips for tactical activities that help create a small business branding strategy are many and varied depending on the business’s competitive circumstances and budget. There are useful books full of tactical ideas for small business promotion. Some include establishing expertise for service businesses, a friendly, helpful atmosphere, an accessible location or a stock of hard-to-find [...]

How To Write A Press Release Headline

Every now and then we like to post questions we receive from our blog visitors and take the time to answer so that everyone can learn and also chime in with their own thoughts. Here’s a question asking about how to write a press release headline.
Q. Hi I’ve been trying to write my own press [...]

Public Relations For Small Business & Measurement Advice

It’s great to know you’re doing public relations for small business, especially if you’re an entrepreneur looking for publicity and increased media exposure. Getting public relations for small business is always a great way to boost your credibility and marketing in front of your customers, but also through the eyes of the media. But how [...]

6 Simple Small Business Press Release Tips

Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy to drop everything for you [...]

Press Release Tips For Small Business

The role of a press release (also referred to as a news release) is to make an announcement of something that’s happened to or within your company. Companies that try to develop their own press are often tempted to use press releases as a promotional sales tool. Be careful as this can anger many of [...]