Google CEO Eric Schmidt claims online ads created for the desktop are powering mobile search ads and click-throughs. However, Google does not see mobile search eating up desktop ad share in the future. Also, YouTube is approaching profitability for the search engine. How? Pre-roll and home page branded ads.
– Lost in all the hullabaloo over YouTubes approach to profitability
following Googles second-quarter earnings call last week was that desktop ads
that Google tailored to the mobile search performance do better than ads
created specifically for mobile devices.
Thats what Google CEO Eric Schmidt to…