A cross-border fraternity that strives to be seen, heard and heeded

NEARLY four years ago, a web-based political movement set itself the modest task of “closing the gap between the world we have and world most people everywhere want”. Calling their group Avaaz, which means “voice” in several languages, the founders aimed to reproduce globally some of the success which their progenitors—like America’s Moveon.org, and Australia’s Getup!—had enjoyed in national political arenas.

By its own lights, the movement, using 14 languages and engaged in a mind-boggling list of causes, has had some spectacular successes. Within the next few months, membership will top 6m. The number of individual actions taken (from bombarding a politician with a well-aimed message, or funding a poster campaign, to helping provide satellite phones to Burmese monks) is estimated at over 23m. Among the recent developments Avaaz claims to have influenced are a new anti-corruption law in Brazil; a move by Britain to create a marine-conservation zone in the Indian Ocean; and the spiking of a proposal to allow more hunting of whales. …