John Sternal being interviewed by Gerri Willis on FOX Business network’s The Willis Report. Spokesperson for LeaseTrader.com, John was called in to do a live interview to discuss the trend of people escaping their car lease when they can’t afford to make the payment.
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Posts Tagged ‘Public relations’
John Sternal On FOX Business Network
June 20th, 2010 |
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How To Get An Editorial In The Newspaper
April 30th, 2010 |
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Have you ever wondered about how to get an editorial in the newspaper for your business? Getting an editorial in your favor is quite tricky because rarely are they ever promotional.
How Can I Get My Small Business On CNN?
April 22nd, 2010 |
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Have you ever watched a CNN or Fox News Channel report on a small business or entrepreneur talking about his or her company? Readers ask all the time how can I get my small business on CNN? If you’re a regular reader of this blog you know there are all kinds of ways to get this kind of publicity.
How To Use Photos In Small Business PR
April 5th, 2010 |
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Are you an entrepreneur looking for new ways to use photos in small business PR efforts? Check out this list of useful tips that explain how to use photos, images and illustrations to obtain publicity for your small business.
How To Get On A Talk Radio Show
April 1st, 2010 |
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Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes, even political shows.
How To Write A Small Business Press Release Subject Line
March 26th, 2010 |
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Today it’s all about the subject line. After all, what’s so great about having a beautiful store if no one ever goes inside? The same can be said about a press release. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases.
25 Small Business Public Relations Ideas For April
March 24th, 2010 |
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We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during the month of April.
How To Write A Killer Press Release Quote
March 22nd, 2010 |
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Writing a great press release quote doesn’t have to be painful, though. In fact, I think it’s one of the most important elements of the press release. It’s also a big reason why we spend time going over the important elements of a press release in the all-important PR Toolkit for small business.
Small Business Press Release Tip: Men vs. Women
March 3rd, 2010 |
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Want a great way to spice up any small business press release that’s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women.
Editorial Calendars Help Small Business Public Relations
February 25th, 2010 |
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Editorial calendars work in concert with your story pitching and are a very valuable resource for any entrepreneur, small business owner or public relations professional planning a solid PR campaign during the course of a year.
Entrepreneurs In Crisis: Don’t Be A Tiger
February 19th, 2010 |
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By now everyone reading this blog has either seen or read about Tiger Woods’ press conference where for the first time he publicly apologized for his actions during and leading up to Thanksgiving weekend. If you haven’t watch you can view Tiger’s public statement here.
I’ve touched on crisis PR in the past (even on the [...]
Navigating Your Small Business Through Recession
February 12th, 2010 |
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As a small business owner myself, I understand the worries of small business owners and entrepreneurs during times like these. The most important thing to remember is to not panic. You can make it through business rough patches with the same attitude you use to get through each day: build your brand, provide excellent service [...]