ICT magazine

Ellen's been on our radar for some time now (we've blogged about her in the past) and we found her on Twitter doing everything successful entrepreneurs do - make a good product, make good connections and make people aware of her. And just like professionals use social media to get ...

The following is a guest column that offers taxes for small business advice, courtesy of UnderstandingMarketing.com and QuickBooks expert Scott Gregory. For the most part this blog focuses on marketing and public relations topics that pertain to small businesses and entrepreneurs, but since it's tax time we also want to ...

The beautiful part about guerrilla marketing is that you can generate a ton of visibility on a dirt-cheap budget – if any budget at all. In truth, the biggest investment is creativity and a little time to make it happen. Obviously, the bigger your budget the easier it may be ...

Looking to capture a little luck of the Irish with your next press release? This week’s big event is St. Patrick’s Day, which means you’ve still got time to send out an eye-catching press release for small business that’s worth its weight in gold (or at least a pot of ...

Want a great way to spice up any small business press release that’s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women.

Editorial calendars work in concert with your story pitching and are a very valuable resource for any entrepreneur, small business owner or public relations professional planning a solid PR campaign during the course of a year.

By now everyone reading this blog has either seen or read about Tiger Woods’ press conference where for the first time he publicly apologized for his actions during and leading up to Thanksgiving weekend. If you haven’t watch you can view Tiger’s public statement here. I’ve touched on crisis PR in ...

As a small business owner myself, I understand the worries of small business owners and entrepreneurs during times like these.  The most important thing to remember is to not panic.  You can make it through business rough patches with the same attitude you use to get through each day: build ...

What are the three marketing tools for small business you just can’t live without? Some say it would be hard to beat email marketing, surveys and social media marketing. And if you agree with this assessment, you’d be doing your small business a great service by focusing on these three ...

Check out Sarah Talalay’s sports business story in the South Florida Sun-Sentinel that profiles a few small businesses and entrepreneurs who’ve answered the call to be a part of Super Bowl festivities. The story talks about Steven Moseley, executive chef of S&J Catering, who also provided mango bourbon barbecue ribs during ...

I arrived at a meeting with some advertising and marketing colleagues earlier this week with half a ton of newsprint and magazines under my arm. It caused a few titters. Guess you must be in PR said one. The half ton included the FT, The Times, The Guardian, The Sun, Wallpaper, ...

Have you ever watched a favorite television show and wondered how a particular small business got the production company to make the show about them? You know the question you ask yourself – how do I get my business on TV? I’m sure you’ve seen at least one of these ...

Why do customers still buy from you? Karen Axelton, veteran entrepreneur reporter and blogger, recently listed five main reasons for small business marketing advice entrepreneurs should realize why people still keep coming into the store to buy. Here they are in no particular order: –Convenience: We don’t want to call people ...

The following guest post addresses an important need for every small business owner - how to get more clients. The right mix of marketing and getting your story in the newspaper through public relations are great ways to get customers. But there are other factors involved in business development, as ...

One of the greatest opportunities to get media coverage - for any size company - is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or ...

Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for ...

You’ve heard it before: social networking sites are useful tools for finding and connecting with new clients. But what are the best ways to do that? How can you use LinkedIn, Twitter and Facebook to find new clients? In this blog post I’m going to let you in on a ...

Still unsure of how a creative press release can help your small business? Look no further than Sweet Soaps, a customized soap-maker (and small business) that embeds images onto bars of soap. The owner, Ellen Cagnassola, has just finished a banner year in 2009 in which she experienced an incredible ...

Whether you are starting from scratch or seeking to grow an established business, public relations gives you the power to reach your target audience through highly credible, third-party sources. While there are dozens of ways to kick off a successful PR campaign, many businesses overlook the most obvious and close-to-home ...

For many new business owners, press releases are viewed as sales pieces to be distributed to members of the media. Most think a well-written press release will generate an influx of phone calls from reporters and producers desperate to cover company news. Unfortunately, since few announcements address issues of important ...