Working with a reporter or writer can be an intimidating experience for any entrepreneur or small business professional. There are a lot of misconceptions involved, and obtaining media coverage for a small business can come with many misunderstandings of the media’s role in pursuing a story. It’s important to have access to information and resources [...]
Michael Vick, the famed NFL quarterback who served a prison term for his role in dog fighting has not only been reinstated by the National Football League but also given a second chance by signing a contract with the Philadelphia Eagles (whether or not you believe Michael Vick deserves a second chance is not the [...]
Here are some new essays on international PR from my colleagues at WS you may be interested in.
Weber Shandwick 33&1/3 RPM Issue 2
View more documents from Jonny Rosemont.
PR agencies, large companies and small businesses all have the need to announce news through a press release, still a great way to gain media exposure and PR. Once those releases have been written, it’s often a wise idea to distribute the press release over a newswire (which makes your news available to thousands of [...]
Barely a day goes by without newspaper headlines – ironically – in the UK and overseas about papers downsizing or even closing. The threat to journalists’ jobs, editorial quality and to the service papers provide to their communities is rightly front of mind.
But for those in the PR consultancy sector there is another issue to [...]
