Print media is just one avenue of publicity that is available. Depending on your business or story, radio, TV and online may be more appropriate. In this article, I share my top tips for attracting TV and radio coverage how to prepare for them. TV And Radio Media The main differences between broadcast and print [...]
Posts Tagged ‘publicity’
How To Get Free Publicity For Your Business
December 10th, 2010 |
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Kerry McDuling has written a couple of fantastic articles for her column here at Entrepreneurs-Journey talking about the public relations industry and what it potentially can do for your business. I thanked her for what she has contributed so far, but felt she still hadn’t broken things down into the HOW of the process. She’s [...]
How Kerry McDuling Went From Employee To Running Her Own Publicity Business
November 18th, 2010 |
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Next year when I release a new training program I’m doing something a little different to market it – I’m hiring a publicist to get coverage in Australia for myself and the product. That publicist is Kerry McDuling, who is going to help me get exposure in Australian media, which I expect will translate into [...]
BP Is Hiding Dead Animals to Avoid Fine of $50,000 Per Dead Animal (and the Bad Publicity)
August 12th, 2010 |
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BP has been trying to hide dead birds and other sealife.Fox News reports that BP is trying to keep animal carcasses away from public view:Local Gulf Coast residents and those monitoring turtles say that BP is removing carcasses at night to hide them fr…
How To Get On A Talk Radio Show
April 1st, 2010 |
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Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes, even political shows.
25 Small Business Public Relations Ideas For April
March 24th, 2010 |
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We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during the month of April.
Small Business Press Release Tip: Men vs. Women
March 3rd, 2010 |
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Want a great way to spice up any small business press release that’s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women.
Editorial Calendars Help Small Business Public Relations
February 25th, 2010 |
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Editorial calendars work in concert with your story pitching and are a very valuable resource for any entrepreneur, small business owner or public relations professional planning a solid PR campaign during the course of a year.
Alexandra Burke has no problem with bad publicity
January 14th, 2010 |
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English singer Alexandra Burke never worries about negative press as she believes that this is something she has to live with.
“I had some negative press and I had to get thick-skinned really quickly. I realised that it comes with this business. I am the one that wanted this career, so I have to take the [...]
Courtney Love’s new tattoos
January 14th, 2010 |
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Maybe she did it as a publicity stunt… maybe tattoos are really addictive… maybe she had something to prove … or maybe she was just on some substance and woke up without any recollection of ever being at a tattoo parlor..
Whatever the reason is, it’s not cute Courtney!
Funeral Home Publicity Stunt On New Years Eve
January 1st, 2010 |
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Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for small business.
A Georgia funeral home [...]
Free Publicity By Being A Subject Expert
November 8th, 2009 |
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Sometimes you can get your small business or company great publicity and media exposure without pitching your company or products for a story. How? Instead try pitching yourself as a person who’s got the credentials to talk about a different story that’s going on in the news.
To find an example of this I only had [...]
Fun Guerrilla Marketing Idea
November 6th, 2009 |
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I found this guerrilla marketing idea and wanted to share with all the small businesses out there that needed a creative jolt to their guerrilla marketing thinking. Here’s a neat idea put on by Mentos. This tactic shows a cutout of kids and people blowing gum with the Mentos logo clearly marked on the bubble [...]
Breaking World Record Is Great Publicity Stunt
November 2nd, 2009 |
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Looking for a great way to generate some priceless publicity for your company? Breaking a world record and getting your achievement (and company) into the Guinness Book of World Records is always a good idea.
Concord (NH)-based Nonni’s Italian Eatery was successful in its efforts to break the world record of the largest meatball ever made. [...]
Should You Target Competitor In Your Ad?
October 28th, 2009 |
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There is an advertising war taking place in South Florida and things are really heating up, which is funny because the war is between two local air conditioning companies. The first company, Air Around The Clock, put up a number of roadside billboards with a campaign telling motorists “Your Wife Is Hot…better get your a/c [...]
US balloon boy drama a publicity stunt
October 19th, 2009 |
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The runaway balloon saga that gripped the United States was a hoax concocted by the family involved in a bid to secure a contract for a reality television show, police confirmed on Sunday. Larimer County Sheriff Jim Alderden said Richard Heene and his Japanese-born wife Mayumi had fabricated