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Posts Tagged ‘publishers’

Amazon Negotiating with Publishers Ahead of iPad, Says Report

Amazon.com has struck deals with Simon Schuster and HarperCollins to potentially raise the price of ebooks, reports The Wall Street Journal, and could be in negotiations with other publishers over a similar deal. The imminent release of the Apple iPad on April 3, with an iBookstore that could challenge Amazons Kindle e-reader, is roiling the e-reader market with regard to average pricing and title availability; booksellers have reportedly been using the iPad and other upcoming devices in an attempt to gain leverage on Amazon in negotiations. Early previews of the iBookstore indicate ebook prices floating in the $9.99 to $12.99 range.
– Amazon.com has struck deals with book publishers Simon amp; Schuster and
HarperCollins that could potentially raise the price of ebooks, according to
online reports, days before Apple releases its iPad tablet PC. Amazons Kindle
e-reader faces a potentially substantial competitor in iPads e-text …


Google DoubleClick for Publishers Ad Platform Replaces DART

Google Feb. 22 refreshed its ad serving platform for large publishers, retiring the DART brand, renaming the platform DoubleClick for Publishers and offering a version for small businesses. Joining Google’s existing AdSense and the DoubleClick Ad Exchange, DFP will seek to make delivering ads easier for large publishers, such as social networks, entertainment sites, portals and news sites. This is the display ad-serving engine Google has craved for years as it seeks to challenge Yahoo, Microsoft and others for a healthy share of the display ad market.

Google Feb. 22 refreshed its ad serving platform
for large publishers, retiring the DART brand, renaming the platform DoubleClick
for Publishers and offering a version for small businesses.
DoubleClick for Publishers, or DFP for
short, combines Google’s technology and infrastructu…


Hachette Joins List of Publishers Rejecting Amazon’s E-Book Pricing

Publishers are growing increasingly vocal about their displeasure with e-retailer Amazon.com’s flat $9.99 per title pricing structure for e-books. This week, Hachette Book Group joined publishers Macmillian and HarperCollins in requesting control to employ different, and higher, price points.

Following a decision by Macmillian to demand setting their
own rates for e-book prices, David Young chairman and CEO of Hachette Book
Group issued a memo outlining the companys desire to control pricing. In the
memo Young explains a new pricing model has been under consideration f…


French publishers hail court victory over Google

U.S. Internet giant Google has suffered a blow in its bid to create a digital library of the world’s books. A court in France says the firm has infringed copyright laws there by scanning books and making extracts available online. Google must now pay 300,000 euros in damages and an extra 10,000 euros a day until the extracts are removed from its database.

Google Positions Living Stories as Olive Branch to Publishers

Google is working with The New York Times and the Washington Post on Living Stories, a news platform that streamlines topical news content on one page to keep users from clicking on story links that send them veering off to different destinations. While the newspaper article leads with the most important news, information from prior coverage is often repeated with each new online article and the same article is presented to everyone regardless of whether they already read it. By putting coverage on a single page with one URL, Living Stories organizes information by developments in the story and points out updates.

Google Dec. 8 teamed with The New York Times and the
Washington Post on Living Stories, an experimental news platform that
streamlines news content on one page to keep users from clicking on story
links that send them veering off to different destinations.
The move is the late…


Google Caps First Click Free at Five Pages to Appease Publishers

Google Dec. 1 is letting publishers limit the number of articles readers can view for free on its search and Google News site to five per day. The move came the same day News Corp. founder and publishing mogul Rupert Murdoch lashed out at online aggregators for raking in ad revenues from content without compensating publishers. Murdoch, who threatened last month to de-index the Wall Street Journal and other paid content from Google, is reportedly working on a deal that would make Google rival Microsoft Bing’s fledgling search engine an exclusive host partner of Journal and other News Corp. content.

Google Dec. 1 extended an olive branch to newspaper
publishers by letting them limit the number of articles readers can view for
free on Google News to five per day.
The move came the same day News Corp. founder and
publishing mogul Rupert Murdoch, speaking at a Federal Trade Commi…


High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space

Newspaper online advertising has not benefited greatly from the recent upswing in online ad spending, according to the New York Times and most of the recent newspaper company quarterly results. This is no surprise because most newspaper websites sell SPACE for commodity advertising — display ads and classifieds — and thus are hard pressed to [...]

Authors, Publishers Ask Judge to Postpone Google Book Search Hearing

The Author’s Guild and Association of American Publishers in the Google Book Search settlement asked District Court Judge Denny Chin to postpone his fairness hearing on the deal so they can work with Google and the Department of Justice on amending the agreement. The plaintiffs asked the court to hold a status conference Nov. 6 because they need adequate time to negotiate amendments with Google and the DOJ.

The authors and publishers groups involved in the Google
Book Search settlement Sept. 22 asked a district court judge to postpone his fairness
hearing on the deal so they can amend the agreement with Google and the Department of Justice.
The Authors Guild and Association of American…


What Google Understands About the Future of News and Publishing That Publishers Do Not

Google knows a lot about the future of news — more than many publishers. It’s evident in Google’s new product, Fast Flip, which allows news consumers to “flip” through news stories. What’s striking about Fast Flip is that Google is innovating precisely where publishers used to lead innovation.
Fast Flip is a new package for news.
The [...]

Google’s Micropayment System for Publishers Underscores the Harsh Economy

Google confirmed it is working on a micropayments system for the Newspaper Association of America. Based on Google Checkout, the micropayment system would enable payments from pennies to several dollars by aggregating purchases across merchants. Perhaps this seemingly unholy union underscores a unity in the face of greater financial adversity. The newspaper industry has been struggling for years and faces challenges charging for its online content in a world where Google seeks to index its content for free.

Google confirmed it is working on a micropayments system for
the Newspaper Association of America, which asked Google to submit some ideas
for how its members could use technology to generate more revenue from their
digital content.
The micropayment system, which is still
in the p…