How To Use Social Marketing To Drive Top-Line Revenue
Unless you have been living under a rock recently, you have likely heard about social media and how companies are using their blogs, Facebook, Twitter, and other viral marketing channels to promote not only their brand, but also their products and services. Now that we are well [...]
Posts Tagged ‘Razorfish’
Microsoft Closes Deal on Razorfish
October 14th, 2009 |
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Microsoft and French advertising agency Publicis Groupe SA have finalized the sale of Razorfish, Redmonds digital-advertising subsidiary which it originally acquired as part of a $6 billion deal in 2007. Although Microsoft CEO Steve Ballmer predicted during that period that Microsoft would expand its advertising-services base and acquire a range of companies, the ensuing economic recession and PC-sales slump has forced Microsoft to consolidate around its software lines, including the upcoming Windows 7.
– Microsoft has finalized the sale of its Razorfish digital-advertising subsidiary to French
advertising company Publicis Groupe SA. Under the terms of the closing,
announced on Oct. 14, Publicis Groupe will pay Microsoft some $286.8 million and
6.5 million shares of stock.
In return, Microsoft…
Microsoft to sell advertising arm
August 10th, 2009 |
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Technology giant Microsoft is to sell its digital advertising arm Razorfish to French advertising company Publicis.
Under the deal, estimated to be worth $530m (£318m), Microsoft has to make minimum future spending with Razorfish.
Microsoft will receive 3% of Publicis, which is the fourth largest advertising firm in the world.
Microsoft took over Razorfish when it bought aQuantive, the parent firm of three digital marketing firms, as part of a wider $6bn acquisition in 2007.
"The acquisition of Razorfish is another step forward in realizing our strategic vision of building a world leader in digital communications, a critically important space for our clients," said Maurice Levy, chief executive of Publicis Groupe.
Digital communication will account for around a quarter of Publicis’s revenue after the deal, up from 21%.
Key clients for Razorfish include Ford, McDonald’s and Best Buy.
This article is from the BBC News website. © British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.