Small grocery stores use Tesco tactics to beat the supermarkets
YASUNAGA KOJIMA’S grocery shop, near Tokyo’s Tsukiji fish market, has been in business since his grandfather started it almost 100 years ago. He lives above it with his wife. Outside he sells YEN99 ($1.20) bunches of bananas and other fruit, undercutting even the discount convenience store across the street, which sells everything at YEN105.
His customers, many of them pensioners, cherish such bargains. They come in, on average, twice every three days, and buy just enough to put together a few meals. Some economists consider such stores an anachronism, and blame small retailers for the meagre productivity of Japan’s service sector. But Mr Kojima’s store is no culprit. It is part of a 1,800-strong community of local co-operative stores harnessing the latest technology to win a retail war against the supermarkets. …



