RSS Feed     Twitter     Facebook

Posts Tagged ‘search advertising’

10 Reasons Why Microhoo Is Good for Enterprise Search

After more than a year of maneuvering, Microsoft has finally secured some semblance of a partnership with Yahoo. It’s not the buyout that Microsoft originally bid for. But it’s something that might prove better for both companies and corporate users a search partnership under which Yahoo will host Microsoft’s Bing search engine on its sites in return for the lion’s share of advertising revenue. Although a lot of details have to be worked out before the partnership is implemented, it can only be good for the enterprise search users.
– After more than a year of an on-again, off-again courtship with many twists
and turns, Microsoft
and Yahoo finally announced a search partnership that will see Microsoft Bing
power Yahoo search, with 88 percent of the search advertising revenue going
to Yahoo in the initial stages of the 10-year…



Are Microsoft, Yahoo Back to the Bargaining Table for Search?

Microsoft and Yahoo have returned to the bargaining table for a possible search and online advertising partnership, according to AllThingsDigital. The deal comes as Microsoft has renewed its assault on market leader Google with its Bing search engine. Together, Microsoft and Yahoo would hold 30 percent of the search share market, less than half Google’s 65 percent share.

In a sign that Microsoft isn’t putting all of its search
engine eggs in its Bing basket, executives from Redmond are working to hammer out a search and
online advertising deal with Yahoo.
Microsoft may pay Yahoo several billion dollars to take
over its search advertising business a…