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Are Microsoft, Yahoo Back to the Bargaining Table for Search?
July 17th, 2009 |
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Microsoft and Yahoo have returned to the bargaining table for a possible search and online advertising partnership, according to AllThingsDigital. The deal comes as Microsoft has renewed its assault on market leader Google with its Bing search engine. Together, Microsoft and Yahoo would hold 30 percent of the search share market, less than half Google’s 65 percent share.
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In a sign that Microsoft isn’t putting all of its search
engine eggs in its Bing basket, executives from Redmond are working to hammer out a search and
online advertising deal with Yahoo.
Microsoft may pay Yahoo several billion dollars to take
over its search advertising business a…