As we enter 2010 many solopreneurs are facing an incredible amount of opportunity to grow personal businesses they’ve started or are about to start. Like entrepreneurs and even small business owners, solopreneurs are businesses that were started by people looking to be their own boss. The only difference is that solopreneurs are one-person shops, sometimes [...]
Posts Tagged ‘small business branding’
Example Of A City Rebranding Itself
December 22nd, 2009 |
No Comments
You’ve heard of companies rebranding themselves for a fresh start. So is it possible for an entire city to rebrand itself to shed an old image and introduce a new one? Check out what’s happening in Fresno, Calif. But the rebranding is directed at an audience you wouldn’t think of first – its own residents. [...]
5 Ways Small Business Can Cross Promote
December 9th, 2009 |
No Comments
More and more small businesses are realizing that survival is a team sport. Small businesses have a unique opportunity to share customers in an increasingly competitive market. Here are 5 steps to make their customers your customers and increase sales for everyone.
1. Find a complimentary business.
Two florists will have a hard time sharing customers. One [...]
14 Ways To Make Your Web Site Stronger
November 11th, 2009 |
No Comments
Now that virtually the whole business world is online let’s take a time out to reflect on our Web presence to see if there are specific places we can sharpen our small business Web site. Below are 14 areas many entrepreneurs may not actively think about to improve their business Web site. (if you would [...]