Opportunities exist for vendors to educate small businesses on social media marketing benefits, an AMI study concludes. – Social media marketing is growing among small businesses (SBs) in the U.S., but true breakout growth in this category is being challenged by SB owner inertia, according to a report by IT research firm AMI-Partners. In the study, “2010 U.S. Small Business Marketing Activity and Spending Study: Where …
Greenwashing – the act of making people and customers believe your company is green when it really isn’t – is being targeted much more closely than ever before. Here are a few tips to help you be more green with your marketing, based on new FTC green guides:
As entrepreneurs continue to kick around some world cup marketing ideas for small business, the rest of the world wakes up on Friday awaiting the start of the global four-week soccer tournament.
As a small business owner myself, I understand the worries of small business owners and entrepreneurs during times like these. The most important thing to remember is to not panic. You can make it through business rough patches with the same attitude you use to get through each day: build your brand, provide excellent service [...]
It’s one thing to be an entrepreneur trying desperately to make it in such a competitive environment. But what if, in addition to your entrepreneurial duties of running your own small business, you were also training for the upcoming Winter Olympic Games in Vancouver?
Talk about multitasking.
The Wall Street Journal reveals what it’s like for several [...]
What kind of small business marketing tips are you implementing for Super Bowl XLIV, taking place at SunLife Stadium in Miami, Fla.? This is an easier question to answer if your business is located in New Orleans or Indianapolis, the two cities whose teams will be represented in Super Bowl XLIV. If your small business [...]
Why do customers still buy from you? Karen Axelton, veteran entrepreneur reporter and blogger, recently listed five main reasons for small business marketing advice entrepreneurs should realize why people still keep coming into the store to buy. Here they are in no particular order:
–Convenience: We don’t want to call people lazy, but there’s a reason [...]
We all love presents, right? Of course. Think about the times you’ve received a gift from a vendor. It probably made you smile, and you likely felt it was pretty thoughtful (unless you got fruitcake. Then you might have felt confused). Now think what you did after you got the gift. Did you buy from [...]
World-renown coffee chain, Starbucks, is launching a new loyalty program for 2010. Starbucks has struggled to maintain loyalty programs in the recent past, due to customer groups and their continued efforts to try and bend the rules to their favor. Under the new loyalty program plan it appears that many Starbucks customers will be losing [...]
There are plenty of marketing experts who believe sex sells in a marketing campaign or advertisement. Why? Because there are plenty of consumers who buy into it. Of course, using sex in marketing is one of the oldest tricks in the book, especially when you consider that sex has been used as a marketing ploy [...]
You’ve heard of companies rebranding themselves for a fresh start. So is it possible for an entire city to rebrand itself to shed an old image and introduce a new one? Check out what’s happening in Fresno, Calif. But the rebranding is directed at an audience you wouldn’t think of first – its own residents. [...]
Marketing is a positive way to help your business grow whether it is small or large. There are many ways for small businesses to get its product and/or business more exposure.
#1. Do it yourself. Doing your own PR and marketing may take up some of your day but it can be worth your while. It [...]
