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Posts Tagged ‘small business owner’

7 Steps to Reduce On-going Costs with CRM Posted By : Zeynep Cancelik

Typically, as a Small Business owner or manager, you dont normally associate purchasing software to reduce costs. However, CRM software specifically has some cost reduction advantages that are discussed below:

Small Business Branding Advice For Entrepreneurs

Branding is ultra important for any small business owner, entrepreneur or even a solopreneur. Some even consider small business branding as the soul of your company since it offers the emotional attachment between a customer and company.

Mobile Marketing Insight For Small Business

If you checked out the #smbiz Twitter chat a few weeks back you’ll recall we focused on mobile marketing for small business and entrepreneurs. As we discussed during the chat, this is going to get big in 2010.
As reported today in Arlene Satchell’s story in the Sun-Sentinel, Jamba Juice, a nationwide franchise that has nearly [...]

Streamline Your Business with Small Business Management Software Posted By : Devlin S.Walker

Small businesses often face a multitude of day to day problems and one of them is having difficulty in streamlining business procedures to maximise their potential. Without procedures and processes that are streamlined a small business owner can find that a disproportionate amount of time is wasted each day.

Small Business Marketing Trends For 2010

Small business owners and entrepreneurs view marketing and PR differently than at the beginning of 2009. Is it safe to say a year from now small business will have again made significant strides in the kind of marketing they’re doing for the companies? After all, two years ago it was a little strange to think [...]

6 Effective Small Business Public Relations Tips

Just because you’re a small business doesn’t mean your public relations strategy has to be limited.  It just means that it has to be incredibly focused with specific goals in mind.
As a small business owner, you need to focus your PR around thought leadership as this is where you can have the most impact.
What does [...]

Social Media For Small Business Advice

We’re reading a lot more these days about the global economy coming out of its hibernation. Whether or not this is true, and just how much we’re waking up, we’ll avoid that debate in this arena. That’s for a different kind of expert. What we will do for you here is offer some advice on [...]

Tips On Managing Federal Taxes For Freelancers

One of the areas often difficult for a small business owner or entrepreneur is taxes, especially on a freelance level. With so many people writing on the side now (including bloggers looking to make it a profession), Meryl Evans put together some great tips on how to manage federal income taxes.
She makes a great point [...]

Win $150 For Writing A Small Business Article

Here’s another contest for entrepreneurs and small business owners, this time by SmallBizBee.com and sponsored by BizSugar. So what do you have to do? Submit an article to SmallBizBee.com anytime from November 13 – 22 for consideration. Any small business is open to submit an article but it must be a minimum of 300 words, [...]

Free Publicity By Being A Subject Expert

Sometimes you can get your small business or company great publicity and media exposure without pitching your company or products for a story. How? Instead try pitching yourself as a person who’s got the credentials to talk about a different story that’s going on in the news.
To find an example of this I only had [...]

#smbiz Chat Working With Print Reporters

Working with a reporter or writer can be an intimidating experience for any entrepreneur or small business professional. There are a lot of misconceptions involved, and obtaining media coverage for a small business can come with many misunderstandings of the media’s role in pursuing a story. It’s important to have access to information and resources [...]

Twitter To Mitigate PR Crisis

Have you ever heard this saying before? Basically it means if something goes wrong, it’s better to provide a solution the first time it breaks. If you ignore the problem it will only grow bigger, and ultimately when you’re forced to provide a solution it will be a lot more costly. For a small business [...]

Using Twitter To Mitigate PR Crisis

A stitch in time saves nine.
Have you ever heard this saying before? Basically it means if something goes wrong, it’s better to provide a solution the first time it breaks. If you ignore the problem it will only grow bigger, and ultimately when you’re forced to provide a solution it will be a lot more [...]

Kit Gallant: Congressman Courtney on Healthcare: “Failure Is Not An Option”

This afternoon, I spoke with Representative Joe Courtney (CT-02) about the America’s Affordable Health Choices Act — the most promising health care reform legislation in…

Marketing To Women

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you’ll [...]

The ROI of PR for Small Business

A wonderful colleague of UnderstandingMarketing.com, John Jantsch from Duct Tape Marketing, recently blogged about the Return On Investment (ROI) of social networking for small business. In his blog post, and as to be expected, he mentions that virtually every small business owner and entrepreneur asks about measuring the success of a social networking or social [...]

Easy Designs For Small Business & Bloggers

For any small business owner or blogger working on a Mac, try iWork design software to create easy and impressive documents, spreadsheets, presentations, page designs and more. iWork can make your life incredibly easier and you’ll be amazed at everything it can do for you. Small business owners and entrepreneurs will love its ability to [...]

Local Small Business On Twitter

Small businesses in Lee County, Florida (Fort Myers), are all a twitter over engaging with locals above and beyond the traditional means. As discussed in this News-Press story, small businesses are using Twitter to promote lunch specials, entertainment information, weekly activities and even Tweetups, which merge the online world with the offline world. There are [...]

DIY Marketing Week 4 Winner

UnderstandingMarketing.com is thrilled to announce the Week 4 Winner of the June DIY Marketing Month Giveaway – a “Do It Yourself” Marketing Makeover Plan by UnderstandingMarketing.com’s co-creator, Chrisanne Sternal. She will provide a 60-minute marketing consultation session and discuss the winning entrepreneur’s marketing goals and objectives. Chrisanne Sternal will then develop a complete DIY Marketing [...]