RSS Feed     Twitter     Facebook

Posts Tagged ‘Small business’

Small Business Blogging Advice Can Bring Perks

Have you thought about turning your blog into a business in an effort to receive a few perks? It’s certainly possible! Whether you’re offering small business blogging advice or if you’re just blogging as a hobby, there may be perks involved as a way to reward you for your time and effort. We’ve talked about how to use your blog for marketing purposes so this should be of great interest to many of our readers.

Small Business Marketing Colors To Avoid

Should you avoid using the color green in your marketing, advertising and promotions since today it makes many people think (negatively) of BP? This includes all branding and printed pieces like direct mailings, postcards, promotional flyers, and newsletters.

Gas Station Marketing For BP Stations

BP gas station owners are turning towards marketing to help commuters better understand that their money isn’t going towards the large oil company responsible for the Deepwater Horizon oil spill. Gas station marketing has always been a strategy filled with opportunity because there are so many independently owned units.

World Cup Marketing Ideas For Small Business

As entrepreneurs continue to kick around some world cup marketing ideas for small business, the rest of the world wakes up on Friday awaiting the start of the global four-week soccer tournament.

Tucci’s Small Business Marketing For World Cup

For a small business owner or entrepreneur, the World Cup presents a great chance to target customers that are sports fans. But because the tournament will be as much of an event as a sporting event, with all kinds of parties spinning off all over the world, even non-sports fans and people who don’t watch much soccer will get caught up in the excitement.

Small Business Marketing And The World Cup

Are you a small business owner looking to capitalize on this year’s World Cup soccer tournament with a marketing campaign? If so, we want to hear from you.

How To Get An Editorial In The Newspaper

Have you ever wondered about how to get an editorial in the newspaper for your business? Getting an editorial in your favor is quite tricky because rarely are they ever promotional.

How Can I Get My Small Business On CNN?

Have you ever watched a CNN or Fox News Channel report on a small business or entrepreneur talking about his or her company? Readers ask all the time how can I get my small business on CNN? If you’re a regular reader of this blog you know there are all kinds of ways to get this kind of publicity.

How To Use Photos In Small Business PR

Are you an entrepreneur looking for new ways to use photos in small business PR efforts? Check out this list of useful tips that explain how to use photos, images and illustrations to obtain publicity for your small business.

How To Get On A Talk Radio Show

Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes, even political shows.

How To Design A Small Business Promotional Flyer

Next time you design a small business promotional flyer for your company use these guidelines to help in your promotional efforts. Restaurants, retailers, dentists and many other small businesses can take advantage of promotional flyers since they’re a great way to get the attention of your target audience.

23 Ways To A Better Feature Press Release

Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story.

Best Day To Send Marketing Emails

There is no science to the timing of email marketing, only footprints and guidelines that have been tested by people and businesses in the past. Plus, email marketing is constantly changing and their strategies may be forced to shift over time. The best day to send marketing emails for one company isn’t always the best for every company.

How To Write A Small Business Press Release Subject Line

Today it’s all about the subject line. After all, what’s so great about having a beautiful store if no one ever goes inside? The same can be said about a press release. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases.

24 New Rules Of Testimonials In Small Business Marketing

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It’s important to use testimonials the right way because it’s definitely frowned upon to use a testimonial in a misleading way.

25 Small Business Public Relations Ideas For April

We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during the month of April.

23 Great Direct Mail Tips For Entrepreneurs

Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their business.

How To Write A Killer Press Release Quote

Writing a great press release quote doesn’t have to be painful, though. In fact, I think it’s one of the most important elements of the press release. It’s also a big reason why we spend time going over the important elements of a press release in the all-important PR Toolkit for small business.

Small Business Marketing Made Easy With wiBirthdayClub

Enter a new product called wiBirthdayClub made by Sterizon LLC. wiBirthdayClub is a hand-held device that allows you or the customer to digitally enter their email information at the time of purchase and sign up and “opt-in” for special offers, including birthday offers and other promotional specials.

Entrepreneur Class For Small Business

Are you looking to learn how to be an entrepreneur or to open up your own small business? Jefferson Community College is going to offer a class teaching people entrepreneurial and small business skills.