ICT magazine

Ellen's been on our radar for some time now (we've blogged about her in the past) and we found her on Twitter doing everything successful entrepreneurs do - make a good product, make good connections and make people aware of her. And just like professionals use social media to get ...

The following is a guest column that offers taxes for small business advice, courtesy of UnderstandingMarketing.com and QuickBooks expert Scott Gregory. For the most part this blog focuses on marketing and public relations topics that pertain to small businesses and entrepreneurs, but since it's tax time we also want to ...

The beautiful part about guerrilla marketing is that you can generate a ton of visibility on a dirt-cheap budget – if any budget at all. In truth, the biggest investment is creativity and a little time to make it happen. Obviously, the bigger your budget the easier it may be ...

Looking to capture a little luck of the Irish with your next press release? This week’s big event is St. Patrick’s Day, which means you’ve still got time to send out an eye-catching press release for small business that’s worth its weight in gold (or at least a pot of ...

Here’s yet another example of how today’s technology can drastically improve your email marketing for small business. Are you leveraging your Web site to offer a virtual tour to showcase your products and services?

Want a great way to spice up any small business press release that’s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women.

All that being said, there are enormous opportunities with email marketing for small business campaigns. Bottom line, tens of millions of people check their email inbox more than a dozen times each day giving companies a great chance at finding success with email marketing for small business.

Coolhaus has had lots of success using Twitter to promote the business and daily specials. Natasha likes to send out tweets to create excitement for daily flavors and even has a little fun with her following with trivia. She’ll send out a tweet as a question and everyone that shows ...

Are you an entrepreneur on the hunt for some great ideas on how to do email marketing for small business? Sometimes the best ideas can be found by monitoring the online and digital marketing strategies of some of today’s leading magazine publishing groups.

Editorial calendars work in concert with your story pitching and are a very valuable resource for any entrepreneur, small business owner or public relations professional planning a solid PR campaign during the course of a year.

There are plenty of small business owners that believe they should be doing social media as a form of marketing and customer interaction. But as The Wall Street Journal points out in their latest social media for small business story, there’s growing concern of the return on investment for many ...

Being authentic can be surprisingly difficult, especially in business. I often work with people who have no problem being genuine in real life, but who really struggle with authenticity in business. I hear from clients ...

But small business rewards programs can be looked at differently, too. Entrepreneurs and small business owners can take advantage of a rewards program that does more than just benefit their business. They can take part in a program that benefits the entire community.

Branding is ultra important for any small business owner, entrepreneur or even a solopreneur. Some even consider small business branding as the soul of your company since it offers the emotional attachment between a customer and company.

By now everyone reading this blog has either seen or read about Tiger Woods’ press conference where for the first time he publicly apologized for his actions during and leading up to Thanksgiving weekend. If you haven’t watch you can view Tiger’s public statement here. I’ve touched on crisis PR in ...

So someone said no. You asked someone to participate in a joint venture, tried to close a sale, invited someone to be your social media friend, and they said no. And you felt that uncomfortable ...

As a small business owner myself, I understand the worries of small business owners and entrepreneurs during times like these.  The most important thing to remember is to not panic.  You can make it through business rough patches with the same attitude you use to get through each day: build ...

If you checked out the #smbiz Twitter chat a few weeks back you’ll recall we focused on mobile marketing for small business and entrepreneurs. As we discussed during the chat, this is going to get big in 2010. As reported today in Arlene Satchell’s story in the Sun-Sentinel, Jamba Juice, a ...

It’s one thing to be an entrepreneur trying desperately to make it in such a competitive environment. But what if, in addition to your entrepreneurial duties of running your own small business, you were also training for the upcoming Winter Olympic Games in Vancouver? Talk about multitasking. The Wall Street Journal reveals ...

What are the three marketing tools for small business you just can’t live without? Some say it would be hard to beat email marketing, surveys and social media marketing. And if you agree with this assessment, you’d be doing your small business a great service by focusing on these three ...