It is no secret that Google is concerned about how it will fare competing against social networking sites like Yelp, Facebook, and Foursquare. Well, the latest effort in this competition comes in the announcement that Google is about to distribute millions – yes millions – of custom mobile devices to small businesses throughout the United [...]
Posts Tagged ‘social-media’
Social Games Next Big Thing for Google
Looks like the guys at Google think that social games are the next big thing, and if you look at recent trends you will probably tend to agree with them. Social gaming has become a very lucrative online business. Who hasn’t heard of FarmVille or Mafia Wars?
Because of the intrinsic popularity of social gaming, Google [...]
Small Business Marketing Colors To Avoid
Should you avoid using the color green in your marketing, advertising and promotions since today it makes many people think (negatively) of BP? This includes all branding and printed pieces like direct mailings, postcards, promotional flyers, and newsletters.
Gas Station Marketing For BP Stations
BP gas station owners are turning towards marketing to help commuters better understand that their money isn’t going towards the large oil company responsible for the Deepwater Horizon oil spill. Gas station marketing has always been a strategy filled with opportunity because there are so many independently owned units.
23 Ways To A Better Feature Press Release
Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen†– an angle that reads almost like a feature story.
24 New Rules Of Testimonials In Small Business Marketing
The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It’s important to use testimonials the right way because it’s definitely frowned upon to use a testimonial in a misleading way.
Twitter Hack: 5 Ways To Up Your Visible IQ

Why should you care about appearing smart on Twitter? Because the people who hire, promote, fire, date, marry, and divorce you will all read your tweets (updates) at some point. It’s always a good idea to put your best foot forward. Why not do the same on Twitter? Why not make an effort to appear as smart as you can?
A “visible IQ” is a short way of describing the sum total of everything I can point to and say “see, this person [you] is really smart.” As a reader scans your latest tweets, they get an impression of you. You might seem smart, funny, thoughtful, or perhaps even boring, hateful, and sloppy. Twitter makes it easy to seem less intelligent than you truly are for 3 reasons:
- No context – You don’t get to explain yourself.
- Real-time pressure – Everybody is updating NOW!
- Sloppy status quo – Nobody else cares. Why should you?
If you’d like to take some practical steps to make sure you’re doing everything you can to seem smart, try these tips to boost your visible IQ on Twitter:
1. Abandon Predictive Text (T9)
Don’t let your cellphone complete any texts being sent out as a tweet. It might seem like a good idea to let a bit of software choose how you complete your words. But only if you’re willing to be seen on Twitter as apathetic and sloppy. When you’ve only got 140 characters to make your point, every letter of every word needs to be in the right spot if you want your point to hit home.
2. Write Just For Twitter
Posting tweets from Facebook and myriad other social platforms initially looks like a good idea. It actually makes you look like you’re lazy and don’t care much for your audience. Instead of blurting blurbs to the nearest platform and letting RSS spread your thoughts, give Twitter some dedicated attention. After all, didn’t you want to add a few words of extra context to your Facebook status? Take advantage of that extra space! Take Twitter’s space restrictions as a challenge to write particularly brilliant 140-character pieces. Genius!
3. Sidestep Stoner Syndrome
Every complex thought reduced to 140 characters will end up sounding like it was pulled from a hookah. That brilliant thought you had earlier today about how the world could learn a lot just by watching ducks swim? You didn’t seem smarter when you tweeted it. You sounded like you were really, really high. All those inspirational quotes about failure being nothing more than success wrapped in bacon? They make you sound high. This isn’t your fault. Not at all! You can blame it on Twitter’s 140-character limits and our common human tendency to say as many profound things each day as possible. If you focus on sharing your perspective on simpler ideas, you’ll seem insightful and perhaps even witty.
4. Mark Quotes Clearly
If you must quote others, clearly mark the quotes as such. Otherwise, you’re in a prime spot to look like you’re trying pass off other’s words as your own. What’s worse, you might tweet an unmarked quote that seems funny or ironic to you at the time but it may come off as stupid or immature to readers. Look smarter by giving credit and using quotation marks “quote.” for tweets you didn’t come up with yourself. Hopefully others will do the same and you’ll get additional attention for the brilliant tweets you’ve been crafting!
5. Share Only The Best Content
You may have been told that you must share everything your friends are sharing if you want to be a good community member. The quantity of sharing is up to your personal beliefs. The quality of the things you share, however, isn’t up for discussion. If you share low-quality content, you look like an idiot. It doesn’t matter if your best friend published an article. If the article is terrible, you’ll not only damage your own reputation but that of your friend by sharing the article. If you want to be seen as an intelligent and savvy Twitter user, focus on sharing quality.
What tip would you add for Twitter users looking to look their very best for possible employers? (or life partners!) It’d be great to know what you think a smart tweet looks like. Link to your favorite in a comment!
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SweetSoaps Excells At Small Business Public Relations
Ellen’s been on our radar for some time now (we’ve blogged about her in the past) and we found her on Twitter doing everything successful entrepreneurs do – make a good product, make good connections and make people aware of her. And just like professionals use social media to get PR, Ellen also focuses her efforts on social networking to build awareness that leads to good small business public relations.
Taxes For Small Business
The following is a guest column that offers taxes for small business advice, courtesy of UnderstandingMarketing.com and QuickBooks expert Scott Gregory. For the most part this blog focuses on marketing and public relations topics that pertain to small businesses and entrepreneurs, but since it’s tax time we also want to offer a little advice to make tax season a little less stressful.
Virtual Tours Help Email Marketing For Small Business
Here’s yet another example of how today’s technology can drastically improve your email marketing for small business. Are you leveraging your Web site to offer a virtual tour to showcase your products and services?
Email Marketing For Small Business Slowing Down?
All that being said, there are enormous opportunities with email marketing for small business campaigns. Bottom line, tens of millions of people check their email inbox more than a dozen times each day giving companies a great chance at finding success with email marketing for small business.
Ice Cream Truck Uses Small Business Social Media
Coolhaus has had lots of success using Twitter to promote the business and daily specials. Natasha likes to send out tweets to create excitement for daily flavors and even has a little fun with her following with trivia. She’ll send out a tweet as a question and everyone that shows up at her truck with the flavor-themed answer to the trivia question will receive a daily discount.
Proven Tips On Email Marketing For Small Business
Are you an entrepreneur on the hunt for some great ideas on how to do email marketing for small business? Sometimes the best ideas can be found by monitoring the online and digital marketing strategies of some of today’s leading magazine publishing groups.
2 New Forms Of Social Media For Small Business
There are plenty of small business owners that believe they should be doing social media as a form of marketing and customer interaction. But as The Wall Street Journal points out in their latest social media for small business story, there’s growing concern of the return on investment for many of these entrepreneurs.
6 Ways To Increase Your Small Business Rewards Programs
But small business rewards programs can be looked at differently, too. Entrepreneurs and small business owners can take advantage of a rewards program that does more than just benefit their business. They can take part in a program that benefits the entire community.
6 Small Business Marketing Ideas For Success
Here are six great small business marketing ideas that are easy to implement for any entrepreneur.
1. Position yourself as an expert
If a client sees an article that answers some of their key questions, written by an expert (YOU), they are more likely to trust your company. Here are a few suggestions on becoming an expert:
Expert [...]
6 Small Business Marketing Ideas For Success
Here are six great small business marketing ideas that are easy to implement for any entrepreneur.
1. Position yourself as an expert
If a client sees an article that answers some of their key questions, written by an expert (YOU), they are more likely to trust your company. Here are a few suggestions on becoming an expert:
Expert [...]
Small Business Branding Tips For Solopreneurs
As we enter 2010 many solopreneurs are facing an incredible amount of opportunity to grow personal businesses they’ve started or are about to start. Like entrepreneurs and even small business owners, solopreneurs are businesses that were started by people looking to be their own boss. The only difference is that solopreneurs are one-person shops, sometimes [...]
Small Business Marketing Trends For 2010
Small business owners and entrepreneurs view marketing and PR differently than at the beginning of 2009. Is it safe to say a year from now small business will have again made significant strides in the kind of marketing they’re doing for the companies? After all, two years ago it was a little strange to think [...]
Proof That Small Business Can Find Press Release Success
Still unsure of how a creative press release can help your small business? Look no further than Sweet Soaps, a customized soap-maker (and small business) that embeds images onto bars of soap. The owner, Ellen Cagnassola, has just finished a banner year in 2009 in which she experienced an incredible amount of growth due in [...]



