ICT magazine

Coolhaus has had lots of success using Twitter to promote the business and daily specials. Natasha likes to send out tweets to create excitement for daily flavors and even has a little fun with her following with trivia. She’ll send out a tweet as a question and everyone that shows ...

There are plenty of small business owners that believe they should be doing social media as a form of marketing and customer interaction. But as The Wall Street Journal points out in their latest social media for small business story, there’s growing concern of the return on investment for many ...

Make sure you look out for Laura’s cat – she features in this interview too. Click here to download the audio-only MP3 [ 54 MB ] This interview is a great story, which for many online entrepreneurs will seem very familiar – as it was for me. Laura is young, but she’s not ...

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” ...

Another year is winding down, and that means it’s time to take a look back at what we’ve done here at Lifehack over the last 12 months. 2009 was a ...

You’ve heard it before: social networking sites are useful tools for finding and connecting with new clients. But what are the best ways to do that? How can you use LinkedIn, Twitter and Facebook to find new clients? In this blog post I’m going to let you in on a ...

I often come across entrepreneurs and small business owners who say that they see the importance of using social media in building their businesses, but they feel overwhelmed with the time commitment involved.  They often think that it takes hours of time to maintain their profiles on LinkedIn, Facebook, and ...

How To Use Social Marketing To Drive Top-Line Revenue Unless you have been living under a rock recently, you have likely heard about social media and how companies are using their blogs, Facebook, Twitter, and other viral marketing channels to promote not only their brand, but also their products and services.  ...

Whenever speaking at a seminar I harp on my audience to use social media to create dialogue with their connections.  The entire point of social media is to foster two-way conversation between users.  If you try to use social media to simply push out your message you will immediately be ...

We’re reading a lot more these days about the global economy coming out of its hibernation. Whether or not this is true, and just how much we’re waking up, we’ll avoid that debate in this arena. That’s for a different kind of expert. What we will do for you here ...

All signs point to an increase of small business Facebook marketing.  The facts do not lie: there are now over 300 million active users on Facebook, and Facebook is providing a cost effective marketing medium to reach those users during this recession.  Not long ago, Facebook made public their intent ...

There is a conversation happening online.  More than any other marketing method in the course of history, small business has the upper hand in the arena of social networking over big corporations. The intimate atmosphere that naturally occurs in social networking creates abundant opportunity to influence untapped markets.  The fact is ...

Summary: Want to advertise to potential customers in your geographic area who need your product?  You may want to consider Facebook Pay Per Click advertising, which contains demographics that could change your business. Details: Facebook isn’t just a toy for personal use.  It’s a legitimate business tool, and you might be shocked at ...

Are you using Facebook for business? Millions of people have flocked to the popular social networking Web site for personal reasons, but businesses - especially small ones - are increasingly using the service to connect with customers. What’s great is that Facebook allows companies to interact with customers, not just ...

CIT Group, Inc., arguably the largest bank and financier to small business and entrepreneurs, is headed for bankruptcy possibly leaving millions of small businesses, entrepreneurs and startups in the dark. Small firms hoping to leverage the bank for loans on everything from daily operations to expansion just got the rug ...

The numbers of the third quarter GDP have been announced and it’s official: We’ve “escaped” the worst recession since the Great Depression. I place the word escape in quotes because, as we all know, it doesn’t really feel like we’ve escaped. Some pundits argue the strength of the economic turnaround, ...

Small business owners and entrepreneurs are sold on social media. By now the vast majority know it is a tool they need to use for building community and promotions. But the “how” is still a lingering frustration for many of them. In this post we’ll give you a great example of ...

Are you using Facebook for your business? Are you having success getting customers and keeping existing ones because of the popular social media site? It’s easy (or at least easier) to see how a small business or entrepreneur could benefit from using LinkedIn or even Twitter. But many feel Facebook ...

Starting a social marketing campaign can be a daunting task for a small business owner not used to online marketing. When done the right way, social marketing can do wonders for a small business, start-up or entrepreneur trying to build buzz on a shoestring budget. Here are eight things to ...

It’s interesting as a marketer to watch how the Internet has changed over the last ten years, especially what has changed for solo entrepreneurs and small business owners. When I started investigating how to make money online in the late nineties, most strategies were e-commerce focused, or built specifically to take ...