Microsoft lags so far behind Google in the search engine market because it didn’t acknowledge the long tail, said Yusuf Mehdi, senior vice president of the Online Audience Group for Microsoft Bing, at Search Engine Strategies NYC March 25. For Microsoft, focusing on the head instead of the long tail meant that it returned queries for popular sites and failed to serve queries with smaller, lesser known resources online. The long tail of queries ended up yielding more money for Google over the last 11-plus years.
– NEW YORK Microsoft
fell so far behind Google in the search engine market because it failed to
retrieve relevant results for a long line of less popular queries, a senior
Microsoft executive told the crowd at the Search Engine Strategies show here
March 25.
Such was the key reason Yusuf Mehdi, …