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Small Business Marketing Colors To Avoid

June 21st, 2010 | No Comments

Should you avoid using the color green in your marketing, advertising and promotions since today it makes many people think (negatively) of BP? This includes all branding and printed pieces like direct mailings, postcards, promotional flyers, and newsletters.

How To Write A Killer Press Release Quote

March 22nd, 2010 | No Comments

Writing a great press release quote doesnâ€™t have to be painful, though. In fact, I think itâ€™s one of the most important elements of the press release. Itâ€™s also a big reason why we spend time going over the important elements of a press release in the all-important PR Toolkit for small business.

Taxes For Small Business

March 17th, 2010 | No Comments

The following is a guest column that offers taxes for small business advice, courtesy of UnderstandingMarketing.com and QuickBooks expert Scott Gregory. For the most part this blog focuses on marketing and public relations topics that pertain to small businesses and entrepreneurs, but since it’s tax time we also want to offer a little advice to make tax season a little less stressful.

Small Business Press Release Tip: Men vs. Women

March 3rd, 2010 | No Comments

Want a great way to spice up any small business press release thatâ€™s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women.

Great Idea For A Disloyalty Program

December 28th, 2009 | No Comments

World-renown coffee chain, Starbucks, is launching a new loyalty program for 2010. Starbucks has struggled to maintain loyalty programs in the recent past, due to customer groups and their continued efforts to try and bend the rules to their favor. Under the new loyalty program plan it appears that many Starbucks customers will be losing [...]

Writing A Business Plan For Entrepreneurs

December 4th, 2009 | No Comments

A good friend of UnderstandingMarketing.com, Sarah Shaw – aka The Entreprenette – talks about an interesting topic on whether or not it’s important to have a business plan in today’s small business landscape. The discussion actually stems from one of her visitors who’s been in business for a few years and doesn’t have one (but [...]

Cold Calling Advice For Small Business

December 4th, 2009 | No Comments

We don’t often talk about sales on this blog, but since it is a part of small business success tied in with marketing programs it’s still important to learn some tips.
Eliminate Prospect Objections Before They Happen
Far too many sales professionals hear prospect objects as personal rejection. Because of this, many sales professionals are terrified of [...]

6 Simple Small Business Press Release Tips

November 16th, 2009 | No Comments

Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy to drop everything for you [...]

12 Tips To Be A Strong Entrepreneur

August 27th, 2009 | No Comments

We all want the American Dream – to take a hobby or a personal interest and make money from it. all successful entrepreneurs will tell you it’s a wonderful feeling, but not without hard work. Read the following 12 tips carefully as they can go a long way towards helping you achieve ultimate entrepreneurial satisfaction.
1) [...]

Entrepreneurial Spirit In America

August 4th, 2009 | No Comments

The Wall Street Journal’s Boss Nation ran an excellent column recently pouring over Census data and how it relates to businesses and workers here in America. I had a feeling we were heading towards an Entrepreneurial Nation but boy, we are steamrolling in that direction. The current economic free fall (well, hopefully at least the [...]

Marketing To Women

July 28th, 2009 | No Comments

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you’ll [...]

DIY Marketing Week 4 Winner

July 2nd, 2009 | No Comments

UnderstandingMarketing.com is thrilled to announce the Week 4 Winner of the June DIY Marketing Month Giveaway – a â€œDo It Yourselfâ€ Marketing Makeover Plan by UnderstandingMarketing.comâ€™s co-creator, Chrisanne Sternal. She will provide a 60-minute marketing consultation session and discuss the winning entrepreneurâ€™s marketing goals and objectives. Chrisanne Sternal will then develop a complete DIY Marketing [...]

Making Customer Loyalty Profitable

June 30th, 2009 | No Comments

Customer loyalty for a small business is as much about brand perception as it is about brand behavior. Your loyalty efforts can go a long way towards bringing people back into your store, but you can’t expect their return alone to bring profits. For that you need to continue driving value, service and incentive, sometimes [...]

Unemployment Is Small Business Opportunity

June 27th, 2009 | No Comments

One in four workers who are now unemployed are considering launching their own small business according to a recent CareerBuilder.com survey. Roughly seven million people have lost their job since the start of the current recession and many of them are now thinking of starting their own business.
The Miami Herald documented this trend in a [...]