It has been reported that on Wednesday, that over-the-air upgrade of Android 2.2 has become available to its users. Both AT&T and T-Mobile were hit by unexpected updates in different parts of the USA. Even those people who didn’t participate in testing of Nexus One software received such updates. As a result, their Android 2.1 [...]
Posts Tagged ‘USA’
Vanessa Minnillo “Psych†Guest Appearance
Former MTV VJ Vanessa Minnillo has landed a guest role on the USA series Psych, Give Me My Remote is reporting. Minnillo will play Gina Walsh — a member of a group of street racers — in one episode of the show’s fifth season, which premieres July 14 @ 10/9c on USA. Vanessa other acting [...]
John Isner USA Beats All Records in the Longest Tennis Match
This article will be dedicated to tennis records and incredible stamina. The public has learned from the press that John Isner is the real champion among other tennis players in terms of his awesome stamina. He broke the record when he spent more than eleven hours slugging it out against his rival – Nicolas Mahut [...]
Who is The Best Newly-fledged Father
Father’s Day which is so enthusiastically celebrated in the USA is an extremely important holiday for all dads, especially for those newly-fledged fathers who celebrate this bright family holiday for the first time this year. We were afraid to miss something interesting on that day and that is why we decided to switch on our [...]
Perez Hilton Violates Law
Scandalous pictures were taken of the 17-year-old singer, Miley Cyrus, which showed her without any underwear while she was getting out of her car. Perez Hilton posted those nude photos on her website and in such a way broke the law as Miley is still underage. Even though the whole world knows Hilton as the [...]
Wanderlust Festival Moby, Bassnectar, Pretty Lights
DOWNWARD DOGS AND BIG PHAT BEATS
Moby |
The second Wanderlust Yoga & Music Festival will take place July 29-August 1 at Squaw Valley USA in Lake Tahoe, CA. The mixture of top yoga instructors and musical acts makes this gathering unique amongst summer festivals. Check out JamBase coverage of the inaugural Wanderlust last year here.
The musical lineup this year includes:
Moby
Bassnectar
Brazilian Girls
Pretty Lights
Yard Dogs Road Show
Beats Antique
Rupa & The April Fishes
Ana Sia
MC Yogi
Orgone
Princess Superstar
Dave Stringer
DJ Dragonfly
The Mayapuris
Shaman’s Dream
Rara Avis
John Shannon
Desert Dwellers
Dame Helen Mirren slams BP
Legendary Dame Helen Mirren has blasted British Petroleum over the oil spill.
The actress told talk show host David Letterman that, “in my mind… (BP) stands for bloody p***-poor.â€
Appearing on US television, the 64-year-old star also admitted that she was ‘so relieved’ that England drew against Team USA in World Cup soccer, adding that “if Britain [...]
World Cup Marketing Ideas For Small Business
As entrepreneurs continue to kick around some world cup marketing ideas for small business, the rest of the world wakes up on Friday awaiting the start of the global four-week soccer tournament.
Take your Chev-row-lay to the lev-row-lay
What a wonderful row has broken out in the US…, sorry, United States of America following the memo from GM suits, er executives Alan Batey, the chief of…, er, vice president for Chevrolet sales and service, and Jim Campbell, head of…, er, GM division vice president for marketing that, henceforth, and subject to a 25 cent penalty for each and every infraction at head office, the word ‘Chevy’ is no longer to be used.
Please substitute ‘Chevrolet’ (Chev-row-lay) for each and every utterance, the fuhrer directive from RenCen, er, the Renaissance Centre, instructs.
“We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward,” said the memo. Moving forward? How about ‘in future’, Messers Marketing Wonks?
It goes on. ““When you look at the most recognised brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding,” the memo said.
Uh-huh. Well, for a start, Coke is an abbreviation of Coca-Cola and I don’t think I’ve yet heard an edict out of Atlanta saying that ‘Coke’ henceforth ist verboten. I’ve often seen Coke and Coca-Cola in the same ad or shop. Mention either and a sugary, fizzy liquid and a uniquely shaped bottle come instantly to mind.
Apple? iPad, iPhone, iTunes come into focus way ahead of a green fruit, a record label or a certain movie star’s daughter. And, as commentators have already pointed out, you don’t hear Steve Jobs whining because legions of fans say ‘iPhone’ instead of ‘Apple’.
Chevrolet isn’t a world-wide brand anyway. It’s Holden in Australia (with Holdens rebadged as Chevys for the Middle East and a few other markets just to really confuse things) and Daewoo in Korea. And the next significant Chevy for the US, the Cruze, is a rebadged Daewoo no more related to the 1m unit a year mid-’60s Impalas (bent eight iron, truck-standard frame, foot-thick doors) of my fond childhood memory than I am to the Queen Mother.
Nonetheless, thanks to the bow-tie badge, a tube of glue and some clever marketing, the Korean designs can be linked to the see-the-USA-in-your-Chevrolet slogan of old and consumers still get a decent car for the dollar. But can Batey and Campbell not see that abbreviating or modifying a brand name is a mark of affection bestowed by consumers - and the retailers with whom said consumers (in today’s marketing psychobabble) ‘interface with the end user’?
Judging by the comments I hear, customers (what consumers were once called) are getting a bit sick of being bossed around. All too often ‘improved customer service’ really means cheap offshore labour in sweatshop call centres reading scripts to callers who’ve spent 30 minutes repeatedly being told how much ‘your call matters to us’. Yeah, right.
When I buy a car, I want good personal service from one salesperson who can handle the whole deal, not a ‘sales adviser’, a ‘closer’ and ‘the F&I department’. Once I’ve bought it, I’d like to deal direct with the mechanic, sorry, technician who’s going to fix or service it, not some detached ‘service advisor’, who’s never lifted a spanner, trying to upsell me to a ‘menu’ of services the car doesn’t need. And I don’t give a monkey’s about how the staff pronounce or abbreviate the brand, the typeface on the invoice or the colour of the showroom carpet. So why is there so much obsession with ‘branding’?
Years ago, I worked in a dealership where one of the old timers used to refer to our brand as ‘Tie-oita’. Today he’d probably be escorted from the premises. And shot.
I would have thought GM, a company still operating on the US taxpayer’s dime, with foreign-owned rivals snapping at its heels, would have better things to worry about.
Pushback took little time as US commentators and bloggers took GM to task over this pointless communication.
“We love Chevy. In no way are we discouraging customers or fans from using the name,” GM said today.
So why hassle your staff about it then?
Total Access Communication Public Company – Corporate moves
Haroon Bhatti has been appointed chief people officer wef June 7
Work experience: Director organization excellence, Telenor Pakistan; senior consultant, ThinkFast Consulting, Inc; consultant, Dynamik Technologies, Inc., MI, USA
FIFA World Cup 2010 Schedule in Indian Time
The FIFA World Cup 2010 is the 19th FIFA World Cup, the premier international football tournament. The tournament which is being hosted by South Africa is scheduled to take place between 11 June and 11 July 2010.
There are 32 teams in this World Cup, which are categorized into 8 groups, each group contains 4 teams. [...]
Friday Crunch Crumbs: Free Donut Day At Dunkin’ Donuts! David Carradine Widow Files Wrongful Death Suit; Oil Spill Threatens Florida Tourism
-“I want to scuba dive a sunken ship. I would like to sail around some part of the world and live on a boat. I have a love of Egyptology. I would like to go there and see the pyramids. [As a kid I wanted] to be Indiana Jones and dig for bones and find [...]
The 16 Most WTF Banned Books
In the 21st century we’re pretty happily wed to the concept of “free speech”, and thinking that printed media should be allowed, regardless of what its content is. Yet, until recently, it was incredibly common for books to be banned the world over — for obscenity, political reasons, or the whims of politicians. These are [...]
Duchess of York Got £3 Million from the Royal Family
It turned out that £3 million was received by Duchess of York from the Royal Family when she was divorcing with her husband.
Actually, it was revealed when it was claimed by Fergie that she was treated unfairly by the Queen as well as Prince Andrew.
As a mater of fact, the greater amount of the cash [...]
New T-Mobile USA CEO Brought iPhone to Germany
T-Mobile will get a new CEO in February 2011, when longtime CEO Robert Dotson is replaced by Philipp Humm. Formerly the CEO of T-Mobile Deutschland, Humm introduced the Apple iPhone to Germany in 2007. – T-Mobile CEO Robert Dotson will be stepping down from his position
in 2011, T-Mobile parent company Deutsche Telekom announced May 25.
Dotson, who has been with T-Mobile for 15 years, will help get his
successor, Philipp Humm, up to speed before signing off, the company
insisted. Humm will …
Floyd Landis Fingers Lance Armstrong In Performancing-Enhancing Drug Scandal
Floyd Landis, who was stripped of his 2006 Tour de France title after he was caught using performance-enhancing drugs, has admitted to doping and claims revered cycling legend Lance Armstrong did it too. Floyd finally confessed to doping, steroid use, EPO, and blood transfusions in a series of emails earlier this month. Now that his name [...]
Miss USA Rima Fakih On Pole-Dancing Pics: “I Didn’t Do Anything Wrongâ€
Visit msnbc.com for breaking news, world news, and news about the economy Miss USA 2010 Rima Fakih dropped by The TODAY Show this morning, and after exchanging a few pleasantries, Matt & Meredith went in for the kill. The anchor wasted no time quizzing the beauty on controversial pictures that have leaked of the former Miss [...]
Canon USA Acquires Tereck Office Solutions
The digital imaging giant acquired North Carolina-based Tereck Office Solutions for an undisclosed sum. It will now operate as a subsidiary of Canon U.S.A. – In an effort to expand its support for businesses and provide greater levels
of service in the North and South Carolina
regions, Canon U.S.A.,
provider of digital imaging and software solutions, has acquired the assets of
Tereck Office Solutions.
Tereck, based in North Carolina,
will be a who…




Moby
Keller Williams by Rod Snyder