Nobody loves a tight political race as much as a media firm
MEG WHITMAN, who used to run eBay and now wants to run California, talks a lot about strengthening business. She is already propping up the media industry. Ms Whitman spent more than $80m, mostly on television advertising, to win the Republican nomination for governor on June 8th. Hardly had the confetti from the celebrations settled when she returned to the airwaves to promote her candidacy for November’s election.
The price of democracy in America has risen in recent years. Kantar Media, which tracks political advertising, reckons $2.6 billion was spent on the 2008 general election—up from $1.7 billion four years earlier. It thinks slightly more could be spent in this year’s mid-term contest. In January the Supreme Court removed almost all limits on corporate political giving. For television firms stumbling out of recession, it could not have come at a better time. …