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Posts Tagged ‘yelp’

Google Places Vies for Local Search Share vs. Yelp, Twitter, Foursquare

April 21st, 2010 | No Comments

Google April 20 launched Google Places, formerly known as Google Local Business Center, to better reflect its integration with Google Place Pages, Web Pages that users can stumble across on Google Maps when looking for local businesses. While services such as Foursquare, Gowalla and Twitter approach location from a social angle with check-ins and a what’s-happening-where mentality, Google’s local search is tethered to its search platform. But Google is doing more to appeal to local businesses than any other. See the screenshots of Places features here.
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Google, Yelp Deal Done but Who Walked Is a Live Debate

December 22nd, 2009 | No Comments

Reports from The New York Times differ but Google probably backed away from buying Yelp after the local business search and review startup said it had a better offer. Google has acquired dozens of companies in 11 years; it knows how to negotiate. This gamesmanship may delay the deal, but it isn’t likely to quash the deal outright because the synergies between Google and Yelp are so great. Expect Google to renew talks with Yelp in 2010, if not sooner. However, if the deal doesn’t get done this week, it may not get done until January.
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News Analysis: Who backed out of Google’s bid to buy local
business search specialist Yelp for $500 million?
TechCrunch reported the initial deal and its sudden
dissolution, but the New York Times’ Internet reporters have different takes of
how the bid collapsed.
The Times’ Clai…


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Buying Yelp Could Help Google End 2009 with a Bang

December 20th, 2009 | No Comments

Google is reportedly brokering a deal to buy local search and review property Yelp for $500 million. Yelp provides reviews for local businesses, including restaurants, spas and pretty much any type of concern one might need to call on to aid them through the daily grind. The Website had 26 million visitors in the last 30 days through November. If Google can get Yelp, it will have a treasure trove of local information with which it can pair contextual mobile ads. If Google does bid for Yelp, it would be Google’s seventh of 2009, preceded by On2 Technologies, ReCaptcha, AdMob, Gizmo5, Teracent and AppJet, all since August.
– With the end of 2009 drawing nigh, Google is reportedly brokering a deal to buy local search and review property Yelp for
$500 million, a royal sum for a company that banked $31 million in funding and
boasts a $30 million run rate.
Google is no stranger to such premiums and set a serious preceden…


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3 Surefire Small Business Marketing Strategies

December 18th, 2009 | No Comments

The following UnderstandingMarketing.com column is a first-hand view of how to implement small business marketing strategies.

As a small business owner we are often required to be a jack-of-all trades. And, seeing as how there are not too many degrees to that effect, it is often through a combination of entrepreneurial intuition, diligent research and experience [...]

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Google Social Search Arrives to Surface Content from Twitter, FriendFeed, Yelp

October 27th, 2009 | No Comments

Google launches Google Social Search from Google Labs Oct. 26. The experiment is designed to make search results more relevant by mining the rich Google profile information users provide. This includes all Gmail contacts and Gmail chat buddies, as well and people users are publicly connected to on social sites such as Twitter and FriendFeed. Not Facebook though. If there’s Web content written by contacts relevant to the search query, Google’s algorithm will sniff the content out and serve it up at the bottom of the search results page in a section called Results from people in your social circle.
– Google Oct. 26 released Google Social Search, the company’s stab at making
search more personally relevant by putting content from searchers’ contacts
directly into search results.
Users must opt in to use the experimental service from Google Labs here. Google
Social Service requires users to ha…


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